LEO BURNETT WINS KANCIL AGENCY OF THE YEAR AWARD

Kuala Lumpur, 25 April 2017: Leo Burnett Kuala Lumpur bagged the Agency of The Year with one Gold, 15 Silver, 35 Bronze and 37 Merit awards at the Kancil Awards 2017, Malaysia’s most prestigious creative excellence awards competition.

Naga DDB Tribal was the first runner-up with 218 points, followed by Isobar Malaysia with 187 points. Isobar Malaysia also won the Golden Kancil for its “HOEEKI” campaign for Mudah, an online retail platform, while Protect And Save The Children Association (P.S. The Children) was named Advertiser of The Year. Cassie Ng and Nicole Sue Tan from Y&R Malaysia won the Young Kancil award.

Themed “Evolve or die”, the re-designed Kancil Awards which was revamped last year to accurately reflect the changing landscape of the advertising industry, drew a commendable 564 Single and Campaign entries.

“The Kancil Awards serves to recognise the importance of creativity and celebrate the best work for the year,” said Tan Kien Eng, Kancil Awards Creative Council Chairman. “The re-designed Kancil Awards 2017 also acts as a catalyst in transforming Malaysian creative agencies to be future-facing.”

Tan further noted that the fourth industrial revolution increases the complexity for the advertising industry as agencies compete with user-generated content and other forms of entertainment across existing and emerging channels to win the hearts of the consumers.

“The overall standard this year was admirable with a good balance of submissions,” Tan stated. “The foreign jury was particularly impressed with the exceptional level of craft and storytelling, which made the winning works more laudable. Some of the work of the Kancil winners has already been recognized favourably by various regional awards.”
Kancil Awards 2017 / 2

Added Tan: “There are ample opportunities for agencies in the creative eco-system to showcase their creative prowess, and they must be continuously courageous in creative thinking, strategic thrust, data analytics, while being progressive and consumer-driven.”

This year’s Chairman’s Award was presented to Patrick Teoh, a veteran voice talent in advertising productions and the official master-of-ceremony of advertising awards for 15 years. The multi- hyphenate Teoh is also a celebrated radio personality, an entrepreneur, an author, an actor, and an active blogger.

T. Renganathan, former FCB Chief Executive Officer who led the agency through its various incarnations for 47 years, J Matthews, Macomm Management Services Chief Operating Officer, and Lau Peng Kai, who developed IACT College jointly with the Malaysian Advertisers Association (MAA) during his tenure as the 4As President, were inducted into the 4As Hall of Fame.

“As part of our educational initiative, this year’s Young Kancil winner will also get a pass to attend Adfest 2018,” said Tan. “We are striving to raise our industry standards and professionalism through healthy competitions and open learning opportunities.”

The Kancil Awards, organised annually by the Association of Accredited Advertising Agents of Malaysia (4As), underwent a transformation last year by aligning itself with the evolving state of the industry. The revamped Kancil Awards consisting four awards categories – Business, Channel, Craft, and Specialist – aims to focus on inclusiveness, relevance and transparency. For the first time in 20 years, all entries have been uploaded online (www.kancilawards.com) for public viewing.

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About the 4As
The Association of Accredited Advertising Agents Malaysia (4As), formed in 1971, is the Malaysian advertising industry’s foremost body engaged in promoting the value of advertising agencies in the Marketing Communications industry to advertisers, media, suppliers, government, and the public.
The association encompasses more than 80 home-grown and international member agencies who are the key players in Malaysia’s advertising industry.
The association helps grow the business of the member agencies and advance individual careers through the provision of professional development services, industry awards, advocacy, and support.
Issued on behalf of the 4As
by Waves PR

For editorial queries, please contact:
Deborah Teoh, PR Consultant
Tel :(603)7873 9694
Fax :(603)7877 2380
H/P :012 931 8700
Email :deborah@waves.com.my

4A’s ELECTS NEW PRESIDENT

Petaling Jaya, 28 April 2017: Andrew Lee, the newly elected President of the Association of Accredited Advertising Agents (4As) of Malaysia, vows to uphold the five key pillars set by his predecessor through education and collaboration.

The five key pillars – provide industry guidance and leadership, raise industry standards and professionalism, foster continuous professional development for the attraction and retention of agency talent, promote commercial creativity and its effectiveness, and serve as the government’s principal information source and advisor on advertising – will remain as the association’s primary goals.

Lee, Managing Director of Havas Kuala Lumpur, previously served for two years as 4As Vice President. Aaron Cowie, Chief Executive Officer of TBWA\ Kuala Lumpur, was elected Vice President.

“My primary mission is to safeguard the business and creative interests of the 4As members through membership drive, educational opportunities and wider collaborations with our media partners and professional agencies including the Media Specialists Association (MSA), Malaysian Advertisers Association (MAA), Malaysian Digital Association (MDA), Malaysian Newspaper Publishers Association (MNPA) and Malaysian Association of Advertising Filmmakers (PPFIM),” said Lee. “It is our responsibility to ensure inclusiveness in order to continue growing the industry.”

Apart from existing outreach programmes with tertiary educational institutions and certification programmes, the 4As will continue working closely with the Institute for Practitioners of Advertising (IPA) UK to arm advertising practitioners with updated industry knowledge, new skill sets and tools.

The pledge to nurture the industry extends beyond the qualification programmes.

4As BGM/ 2

“We have allocated approximately RM50,000 worth of scholarships for full-time employees of 4As member agencies as part of our commitment in raising industry standards and professionalism by fostering continuous professional development,” stated Lee. “We strongly encourage industry practitioners, especially entry-level executives, to optimise the available resources provided by the association to hone their skills.”

Lee and Cowie expressed their appreciation for the remarkable contribution by Dato’ Johnny Mun, the outgoing 4As President and Council members, particularly in the areas of talent growth, education, professional practice and agency remuneration.

Cowie added that the new Council will implement improvements to the existing initiatives where necessary to re-energise the industry to be more vibrant.

“We need to re-define ourselves as an industry to adapt to the continual changes in terms of technology and the new way of communicating,” said Cowie.

The newly elected 4As Council Members include APD Digital Services, Arachnid, BBDO Malaysia, Crush Communications, Ellipsis, Geometry Global, IF Interactive, M&C Saatchi, Naga DDB, and Oxygen Advertising.

The election of the new 4As Council was held at the association’s Biennial General Meeting (BGM).

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About the 4As
The Association of Accredited Advertising Agents Malaysia (4As), formed in 1971, is the Malaysian advertising industry’s foremost body engaged in promoting the value of advertising agencies in the Marketing Communications industry to advertisers, media, suppliers, government, and the public.
The association encompasses more than 80 home-grown and international member agencies who are the key players in Malaysia’s advertising industry.
The association helps grow the business of the member agencies and advance individual careers through the provision of professional development services, industry awards, advocacy, and support.
Issued on behalf of the 4As
by Waves PR

For editorial queries, please contact:
Deborah Teoh, PR Consultant
Tel :(603)7873 9694
Fax :(603)7877 2380
H/P :012 931 8700
Email :deborah@waves.com.my