News

LEO BURNETT WINS KANCIL AGENCY OF THE YEAR AWARD
May 2, 2017

Kuala Lumpur, 25 April 2017: Leo Burnett Kuala Lumpur bagged the Agency of The Year with one Gold, 15 Silver, 35 Bronze and 37 Merit awards at the Kancil Awards 2017, Malaysia’s most prestigious creative excellence awards competition. Naga DDB Tribal was the first runner-up with 218 points, followed by

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4As ELECTS NEW PRESIDENT
May 2, 2017

Petaling Jaya, 28 April 2017: Andrew Lee, the newly elected President of the Association of Accredited Advertising Agents (4As) of Malaysia, vows to uphold the five key pillars set by his predecessor through education and collaboration. The five key pillars – provide industry guidance and leadership, raise industry standards and

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ENTRIES FOR KANCIL AWARDS 2017 NOW OPEN
January 20, 2017

Kuala Lumpur, 17 January 2017: Entry submissions for the Kancil Awards 2017 is now open, including for the first time in 20 years, social media-based entries. The Kancil Awards, which was traditionally held in the last quarter of the year, will from this year be a permanent fixture in the

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4AS INTRODUCES BEST PRACTICE GUIDELINES TO FINDING THE RIGHT AG ...
November 15, 2016

Petaling Jaya, 15 November 2016: The Association of Accredited Advertising Agents Malaysia (4As) and R3 Worldwide, a global consulting firm, have jointly collaborated on Finding An Agency, a guide book to help marketers and agencies plan and execute efficient and productive reviews that lead to stronger client-agency partnerships. Given that

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4As REVAMPS KANCIL AWARDS
September 21, 2016

Petaling Jaya, 20 September 2016: For the first time in 20 years, the annual Kancil Awards will take a break this year to institute transparency and inclusiveness in a transformative revamp. Prior to 1995 when the awards was christened the Kancil Awards, the advertising industry’s creative excellence awards event was

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4As LAUNCHES IPA COMMERCIAL CERTIFICATE TO ARM FUTURE INDUSTRY L ...
August 2, 2016

Kuala Lumpur, 21 July 2016: For the second time this year, the Association of Accredited Advertising Agents (4As) is partnering with the UK-based Institute of Practitioners in Advertising (IPA) to introduce the IPA Commercial Certificate in Malaysia to arm future advertising industry leaders with an education in agency finance. The

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4As LAUNCHES IPA COMMERCIAL CERTIFICATE TO ARM FUTURE INDUSTRY ...
July 28, 2016

Kuala Lumpur, 21 July 2016: For the second time this year, the Association of Accredited Advertising Agents (4As) is partnering with the UK-based Institute of Practitioners in Advertising (IPA) to introduce the IPA Commercial Certificate in Malaysia to arm future advertising industry leaders with an education in agency finance. The

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LEADERSHIP SUMMIT TO ADDRESS REINVENTION OF MARKETING COMMUNICAT ...
June 2, 2016

Petaling Jaya, 1 June 2016: In a fundamentally different marketing economy, the time for reinvention is NOW. The creative marketplace is going through a ‘Revolution’, not Evolution. There is clear danger, that unless communications agency leaders respond in a proactive and agile way, they will be left behind. To address

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FIRST INTAKE OF IPA FOUNDATION CERTIFICATE DELEGATES PASS WITH ST ...
May 13, 2016

Petaling Jaya, 9 May 2016:     Malaysia recorded a commendable 89 percent pass ratio for the first intake of 34 delegates from advertising agencies and Association of Accredited Advertising Agents Malaysia (4As) member agencies who sat for the inaugural IPA Foundation Certificate last March. “The overall results clearly demonstrate that young

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 4As ENDORSES USE OF ADVERTISING FILM PRODUCTION AGREEMENT
March 30, 2016

Kuala Lumpur, 23 March 2016:    The Association of Accredited Advertising Agents of Malaysia (4As) and the Malaysian Association of Advertising Filmmakers (PPFIM) have jointly agreed on a Production Agreement template that will safeguard the interests of creative agencies, film production companies and advertisers. The new agreement, which came into effect

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