News

ADVERTISING PRACTITIONERS ENCOURAGED TO PLAN AHEAD USING RELEVANT ...
December 7, 2017

Petaling Jaya, 27 November 2017:     Measurements to determine a marketing campaign’s effectiveness must never be an afterthought, reasons the Association of Accredited Advertising Agents in Malaysia (4As).   “Agencies that nurture creativity with an emphasis on effectiveness become more than mere intermediaries,” notes 4As president Andrew Lee. “They become true

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USING AUTOMATED TECHNOLOGIES TO CREATE ADVERTISING MAGIC
November 16, 2017

Petaling Jaya, 16 October 2017: The Association of Accredited Advertising Agents Malaysia (4As) will be organising a specially tailored course to gain the latest knowledge on how Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) will reshape the next generation of marketing communications. The half-day course titled “Magic

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USING AUTOMATED TECHNOLOGIES TO CREATE ADVERTISING MAGIC
October 20, 2017

Petaling Jaya, 16 October 2017: The Association of Accredited Advertising Agents Malaysia (4As) will be organising a specially tailored course to gain the latest knowledge on how Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) will reshape the next generation of marketing communications. The half-day course titled “Magic

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4AS RAISES INDUSTRY STANDARDS WITH INAUGURAL IPA BESPOKE PROGRAM ...
September 16, 2017

4AS RAISES INDUSTRY STANDARDS WITH INAUGURAL IPA BESPOKE PROGRAMME Petaling Jaya, 14 September 2017: The Association of Accredited Advertising Agents Malaysia (4As) is set to raise the bar in advancing the advertising industry by introducing the first in a series of bespoke industry courses, developed by the UK-based Chartered Institute

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Effie Awards entries on the upswing
July 24, 2017

EFFIE Awards Malaysia saw a steady increase in the number of entries submitted in 2015 and 2016, and this year, the number is poised to be on the upswing again. The call for entries for the Malaysia Effie Awards 2017, honouring effective marketing campaigns, is now open. “Among other factors,

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4As seeks more global tie-ups
July 24, 2017

President: Collaboration with IPA to boost talents in ad industry REALISING the acute shortage of talents in the advertising industry and the challenges surrounding their retention, the Association of Accredited Advertising Agents (4As) is looking to forge more collaborations with international bodies. Towards this end, the advertising association has recently

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LEO BURNETT WINS KANCIL AGENCY OF THE YEAR AWARD
May 2, 2017

Kuala Lumpur, 25 April 2017: Leo Burnett Kuala Lumpur bagged the Agency of The Year with one Gold, 15 Silver, 35 Bronze and 37 Merit awards at the Kancil Awards 2017, Malaysia’s most prestigious creative excellence awards competition. Naga DDB Tribal was the first runner-up with 218 points, followed by

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4As ELECTS NEW PRESIDENT
May 2, 2017

Petaling Jaya, 28 April 2017: Andrew Lee, the newly elected President of the Association of Accredited Advertising Agents (4As) of Malaysia, vows to uphold the five key pillars set by his predecessor through education and collaboration. The five key pillars – provide industry guidance and leadership, raise industry standards and

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ENTRIES FOR KANCIL AWARDS 2017 NOW OPEN
January 20, 2017

Kuala Lumpur, 17 January 2017: Entry submissions for the Kancil Awards 2017 is now open, including for the first time in 20 years, social media-based entries. The Kancil Awards, which was traditionally held in the last quarter of the year, will from this year be a permanent fixture in the

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4AS INTRODUCES BEST PRACTICE GUIDELINES TO FINDING THE RIGHT AG ...
November 15, 2016

Petaling Jaya, 15 November 2016: The Association of Accredited Advertising Agents Malaysia (4As) and R3 Worldwide, a global consulting firm, have jointly collaborated on Finding An Agency, a guide book to help marketers and agencies plan and execute efficient and productive reviews that lead to stronger client-agency partnerships. Given that

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