ABOUT
The 4As Malaysia, formed in 1971, is the Malaysian industry’s foremost body that represents and promotes the ‘value’ of advertising agencies in the marketing communications industry among advertisers, media, suppliers, government, and the public.
The organisation encompasses more than 50 homegrown and international Member Agencies who are key players in the advertising industry.
We help grow Member businesses and develop individual careers through professional development services, industry awards, advocacy, and support.
The
Objectives
1. To Provide Industry
Guidance & Leadership
We set clear frameworks for best practices in the industry, to encourage the highest standards of creativity, ethics, and business.
2. To Raise Standards & Professionalism
To actively cultivate a creative economy and raise the quality of works, 4As organises and promotes various awards, coaches Member Agencies, is an active founding member of self-regulatory organisations, and a founding member of VoxComm, an international agency association.
3. To Foster Professional Development for the Attraction & Retention of Agency Talent
To help Member Agencies up-skill their talent pool, 4As partners with top institutes, practitioners, and specialists, for customised educational and participatory programs. We know clients trust Agencies that invest in their staff.
4. To Promote Commercial Creativity & its Effectiveness
4As engages in PR and Marketing activities to showcase winning ideas created by Member Agencies that exceed KPIs and helped transform an Advertiser’s Business.
5. To be the Government's Principal Information Source & Advisor on Advertising
4As works with the government and gives its objective inputs to influence public policy, regulations and resist any unwise decisions affecting advertising.
Find Us
Level 7, Unit 023, 129 Offices, Block J, Jaya One, 72A, Jalan Profesor Diraja Ungku Aziz, 46200 Petaling Jaya, Selangor, Malaysia.
Call / Fax Us
603-76131510
Email Us
secretariat@aaaa.org.my
Follow Us
Facebook 4AsMalaysia