About Us

The Association of Accredited Advertising Agents of Malaysia is here to grow and develop the creative industry locally. What follows is how we do it.

4As Objective 1 -  To provide industry guidance & leadership

Objective 1 - To provide industry guidance & leadership

4As Objective 2 - To raise standards & professionalism

Objective 2 - To raise standards & professionalism

4As Objective 3 - To promote commercial creativity & its effectiveness

Objective 3 - To promote commercial creativity & its effectiveness

4As Objective 4 - To foster continuous professional development for the attraction & retention of agency talent

Objective 4 - To foster continuous professional development for the attraction & retention of agency talent

4As Objective 5 - To be the government’s principal information source & advisor on advertising & its effectiveness

Objective 5 - To be the government’s principal information source & advisor on advertising & its effectiveness

About Us

The Association of Accredited Advertising Agents of Malaysia is here to grow and develop the creative industry locally. What follows is how we do it.

4As Objective 2 - To raise standards & professionalism

Objective 2 - To raise standards & professionalism

4As Objective 4 - To foster continuous professional development for the attraction & retention of agency talent

Objective 4 - To foster continuous professional development for the attraction & retention of agency talent

4As Objective 1 -  To provide industry guidance & leadership

Objective 1 - To provide industry guidance & leadership

4As Objective 3 - To promote commercial creativity & its effectiveness

Objective 3 - To promote commercial creativity & its effectiveness

4As Objective 5 - To be the government’s principal information source & advisor on advertising & its effectiveness

Objective 5 - To be the government’s principal information source & advisor on advertising & its effectiveness

Who 
We Are

The Association of Accredited Advertising Agents Malaysia (4A's), formed in 1971, is the Malaysian industry’s foremost body that represents and promotes the ‘value’ of Advertising Agencies in the Marketing Communications industry among advertisers, media, suppliers, government and the public.

Eye of the tiger - 4As

Council

The Council ensures the welfare of the Members and that professional ethics is maintained.

  • Andrew Lee - 4As
    Managing Director
    HAVAS IMMERSE SDN BHD
    03-7628 6600
    andrew.lee@havasww.com

    Mr. Andrew Lee

    President

  • Aaron Cowie - 4As
    Chief executive Officer
    TBWA KUALA LUMPUR SDN BHD
    03-20808200
    aaron.cowie@tbwamy.com

    Mr Aaron Cowie

    Vice President

  • Y Bhg Dato’ Johnny Mun - 4As
    Managing Director
    OXYGEN ADVERTISING SDN BHD
    03-20958088
    johnny@oxygenad.com.my

    Y Bhg Dato’ Johnny Mun

    Senior Advisor

  • Khaidi Kamaruddin - 4As
    Founder
    BULB COMMUNIQUE SDN BHD
    03-7628 6600
    khaidi@bulb.my

    Khaidi Kamaruddin

    Council Member

  • Farrah Harith - 4As
    General Manager
    BBDO MALAYSIA SDN BHD
    03-2094 6300
    farrah.harith@bbdo.com.my

    Farrah Harith

    Council Member

  • Mr. Karthigesu Palanisamy - 4As
    Managing Director
    CRUSH COMMUNICATIONS (M) SDN BHD
    03-7783 0092
    karthi@crush.com.my

    Mr. Karthigesu Palanisamy

    Council Member

  • En. Jasmin Bin Omar Jayaseelan - 4As
    Managing Director
    ELLIPSIS (M) SDN BHD
    03-6201 1125
    jasmin@ellipsis.com.my

    En. Jasmin Bin Omar Jayaseelan

    Council Member

  • Datin Seri Florence Wong - 4As
    Managing Director
    ADRENALINE COMMUNICATIONS S/B
    03-7725 7245
    florence@adrenaline.net.my

    Datin Seri Florence Wong

    Council Member

  • Mr Kenny Loh - 4As
    CEO
    GEOMETRY GLOBAL SDN BHD
    03-2178 0000
    kenny.loh@geometry.com

    Mr Kenny Loh

    Council Member

  • Goon Chee Hung - 4As
    CEO
    APD DIGITAL SERIVCES SDN BHD
    03-6205 2176
    chgoon@apdgroup.com

    Goon Chee Hung

    Council Member

  • Sean Wong - 4As
    Managing Director
    IF INTERACTIVE SDN BHD
    03-20805000
    sean.wong@isobar.com

    Sean Wong

    Council Member

  • Kristian Lee - 4As
    Chief Executive Officer
    NAGA DDB TRIBAL SDN BHD
    03-7803 7144
    kristian.Lee@nagaddbtribal.com.my

    Kristian Lee

    Council Member

  • Y Bhg Datin Syarifah Menjalara Hussein - 4As
    Managing Director
    M&C SAATCHI (M) SDN BHD
    03-2094 6355
    lara.hussein@mcsaatchi.com.my

    Y Bhg Datin Syarifah Menjalara Hussein

    Council Member

Where the General Public is concerned, the 4A's also pledges to observe the following:
  • Project a sense of responsibility to consumers and to society.

  • Be mindful of public sensitivities before using potentially offensive and distasteful material, to ensure against negative results from their use.

  • Not exploit the credulity, lack of knowledge or inexperience of consumers.

  • Not condone advertising that is likely to provoke violence, recklessness and anti-social behaviour.

  • Be able to substantiate all claims, whether direct or implied, and not mislead by inaccuracy, ambiguity, exaggeration or omission.

  • Be responsible in the portrayal of race, age, gender, sexual orientation, disability, traditional values and religion.