6000 consumers choose their favourite brands
Maybank, Malaysia’s leading bankwith the widest network, winsthe Putra Brand of The Yearaward.
More than 6,000 respondents voted for their favourite brands across 24 categories in a nationwide survey with Maybank, Malaysia’s leading bank with the widest network, voted the Putra Brand of the Year at this year’s Putra Brand Awards held at the Majestic Hotel.
The Putra Brand of the Year award is given to the brand that best exemplifies continuous product innovation with a commitment to brand building via marketing communications and exhibits a strong sense of corporate social responsibility. For Maybank, this translates to humanising financial services and maintaining scrutiny over its five core brand values.
Maybank also won the Gold award in the Banking, Investment and Insurance category, giving the banking giant its sixth consecutive Gold win. CIMB also won a Gold award in this category.
Altogether, 41 Gold awards, 45 Silver awards, and 40 Bronze awards and five special awards were presented at the sixth edition of the Putra Brand Awards.
[from left to right] Andrew Lee,OrganisingChairman of Putra Brand Awards 2015, Michael Foong, Group Chief Strategy Officer of Maybank Group, and Dato’ Johnny Mun, President of the 4As.
“Strong brands consistently demonstrate their true value, as attested by consumers confidence, in any economic environment,” noted Dato Johnny Mun, President of the Association of Accredited Advertising Agents Malaysia (4As). “Brands that deliver on their brand promise and earn the trust of consumers not only survive, but also grow in strength and profitability.”
Other leading Gold award winners included Poh Kong, Shell, Carlsberg, Milo, Celcom, Maxis, Gardenia, Taylor’s University, Vitagen, Dettol, Spritzer, Samsung, KFC, Panasonic, Heineken, and IKEA.
Six new brands that consistently won Gold awards in the past four years – Toyota, Shell, Heineken, Milo, Panasonic, and Samsung – join a host of some of Malaysia’s leading brands as Putra Brand Icons.
Other Special awards were presented to Sen Heng for Putra Most Enterprising Brand of the Year, Gardenia’s marketing team for Putra Malaysian Marketer of the Year, and Pensonic’s founder Dato’ Seri Chew Weng Khak for Putra Personality of the Year. The latter award is a new entry which recognises the imagination, industriousness, innovation and achievements of business owners and operators who have built successful brands or companies.
In congratulating this year’s Putra Brand Award winners, Organising Chairman Andrew Lee observed that more brands today were making a concerted effort to make meaningful connections with consumers. “Brand trust cannot work in isolation,” he said. “Brands that work harder to bond with consumers through multiple touch points stood a stronger chance in leading the pack.”
The Putra Brand Awards is organised by the 4As and endorsed by the Malaysian External Trade Development Corporation (MATRADE).
Putra Brand Icons and Putra Brand of The Year.
Putra Brand Awards 2015 Results:
|Apparel and Accessories||Levi’s,
|Automotive Fuel & Lubricants||Shell,
|Beverage – Alcoholic||Heineken,
|Beverage – Non alcoholic||Milo,
|Beverage – Dairy||Vitagen||Anlene,
|Education & Learning||Taylor’s University||Segi University,
Universiti Terbuka Malaysia
|Unitar Int University,
KDU University College
|Banking, Investment & Insurance||Maybank,
|Public Bank||Amanah Saham Nasional|
|Foodstuff||Gardenia||Nestle Breakfast Cereals,
Eu Yan Sang,
|IT and Office & Business Equipment||Samsung||Microsoft||Canon|
|Home Improvement||IKEA||Nippon Paint,
|Sunway Lagoon||Legoland Resort Malaysia
& Outdoor Appliances
|Property Development||Sime Darby,
|Restaurants & Fast Food Outlets||KFC||McDonalds,
Kenny Rogers Roasters
|Transportation, Travel & Tourism||AirAsia,
Resort World Genting
|Putra Most Enterprising Brands of the Year||Senheng|
|Putra Malaysian Marketer of the Year||Marketing Team of Gardenia|
|Putra Brand of the Year||Maybank|
|Putra Personality of the year||Founder Of Pensonic|
|Putra Brand Icon – New inductees in 2015||Toyota,
|Putra Brand Icons||Air Asia,
Sime Darby Property,
Source : MarketingMagazine.com.my