News

Malaysian marketers told to stop stealing ownership of ideas
July 4, 2018

4A’S CONSIDERS THE PRACTICE “UNETHICAL AND UNFAIR” AND CALLS FOR THE PRACTICE TO “CEASE IMMEDIATELY”. The Association of Accredited Advertising Agents Malaysia (4As) has spoken out that an alarming number of marketing communications clients in Malaysia have been conducting requests for proposals (RFPs) while demanding the ownership of intellectual property

Read More
4As calls marketers demanding IP rights during RFP stage ‘uneth ...
July 4, 2018

The Association of Accredited Advertising Agents Malaysia (4As) has spoken out against an “alarming number” of marketing communications clients in Malaysia that have been conducting requests for proposals (RFPs), while demanding the ownership of intellectual property. This include ideas, plans and work product described in the proposals regardless of which

Read More
Kancil Awards undergoes another makeover
June 11, 2018

The Kancil Awards will undergo another major revamp this year. It will be rebranded as a two-day creative festival with talks and workshops modelled after the likes of Cannes Lions and Adfest, said the programme’s creative council chairman, Alvin Teoh. The festival is slated to take place July 26 and

Read More
Inaugural two-day Kancil Creative Festival culminates with re-fas ...
June 8, 2018

KANCIL TWO-DAY CREATIVE FESTIVAL TO FEATURE NOTABLE SPEAKERS A two-day creative festival to be held in Ruang KL will explore how people from different backgrounds in the field of creativity go about telling stories, writing music, building robots, making ads, creating art, producing content, and expressing poetry, while finding common

Read More
Big trouble in little Kancil: Alvin Teoh, creative council chairm ...
June 8, 2018

Malaysia’s annual awards show, the Kancil Awards, has had a chequered history with an often love-hate relationship with the local ad industry. This year’s Creative Council Chairman is Naga DDB Tribal’s Alvin Teoh (left), and here he candidly addresses some of the previous concerns with the Kancils and outlines the

Read More
2 DAY KANCIL CREATIVE FESTIVAL
May 31, 2018

The Association of Accredited Advertising Agents of Malaysia (4As) will be hosting a two day creative festival with the theme, Celebrating humanity in creativity, technology, and culture. Held in Ruang KL, the festival will explore how people from different backgrounds in the field of creativity go about telling stories, writing

Read More
4AS PROVIDES ADVERTISING INDUSTRY PRACTITIONERS WITH CAREER ENHAN ...
May 7, 2018

The Association of Accredited Advertising Agents Malaysia (4As) is once again offering scholarships to professionals working at 4As member agencies, providing them an opportunity to qualify for the IPA Foundation Certificate awarded by the Chartered Institute of Practitioners in Advertising (IPA). For 2018, the 4As will be boosting the number

Read More
ADVERTISING PRACTITIONERS ENCOURAGED TO PLAN AHEAD USING RELEVANT ...
December 7, 2017

Petaling Jaya, 27 November 2017:     Measurements to determine a marketing campaign’s effectiveness must never be an afterthought, reasons the Association of Accredited Advertising Agents in Malaysia (4As).   “Agencies that nurture creativity with an emphasis on effectiveness become more than mere intermediaries,” notes 4As president Andrew Lee. “They become true

Read More
USING AUTOMATED TECHNOLOGIES TO CREATE ADVERTISING MAGIC
November 16, 2017

Petaling Jaya, 16 October 2017: The Association of Accredited Advertising Agents Malaysia (4As) will be organising a specially tailored course to gain the latest knowledge on how Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) will reshape the next generation of marketing communications. The half-day course titled “Magic

Read More
USING AUTOMATED TECHNOLOGIES TO CREATE ADVERTISING MAGIC
October 20, 2017

Petaling Jaya, 16 October 2017: The Association of Accredited Advertising Agents Malaysia (4As) will be organising a specially tailored course to gain the latest knowledge on how Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) will reshape the next generation of marketing communications. The half-day course titled “Magic

Read More