About Putra Brand Awards
Putra Brand Awards is the premier brand awards in Malaysia and it is the only brand award of, by and for the brand managers and owners.
Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards to recognize brand building as an integral business investment, measured by consumer preference.
The Putra Brand Awards is the only brand awards in the country endorsed by MATRADE and supported by the Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA).
Utilising a robust consumer research methodology developed by partner Effective Measure, 6,000 consumers will determine Malaysia’s favourite brands within multiple categories, with each category being awarded a Gold, Silver and/or Bronze for the most preferred brands. Hence, the judges of the Putra Brand Awards are the Malaysian consumers!