About Putra Brand Awards

Putra Brand Awards is the premier brand awards in Malaysia and it is the only brand award of, by and for the brand managers and owners.


Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards to recognize brand building as an integral business investment, measured by consumer preference.

 

The Putra Brand Awards is the only brand awards in the country endorsed by MATRADE and supported by the Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA).


Utilising a robust consumer research methodology developed by a research partner, 6000 consumers will determine Malaysia’s favourite brands within multiple categories, with each category being awarded a Gold, Silver and/or Bronze for the most preferred brands. Hence, the judges of the Putra Brand Awards are the Malaysian consumers!

 

Putra Brand Awards 2017 Results

PUTRA BRAND AWARDS 2017 RESULTS

CATEGORY

Apparel and Accessories Bata, Casio Uniqlo Bonia, Seiko, Swatch
Automotive Honda, Perodua, Toyota BMW, Mercedes-Benz, Proton Audi Nissan
Automotive Fuel & Lubricants Petronas, Shell Petron BH Petrol, Caltex
Banking, Investment & Insurance Maybank CIMB Public Bank
Beverage - Alcoholic Carlsberg, Heineken Somersby, Tiger Beer Guinness
Beverage - Dairy Dutch Lady, Vitagen Yakult Anlene, Calpis, Nestle Omega
Beverage - Non alcoholic 100 Plus, Milo, Spritzer BOH, Nescafe Ribena
Communication Devices  Samsung   Nokia,Sony
Communication Networks  Maxis Celcom, TM DIGI
Education & Learning  Taylor's University Management & Science University, Sunway University HELP University, KDU University College, SEGi University & Colleges
Entertainment Golden Screen Cinemas TGV Cinemas Resort World Genting, Sunway Lagoon
Foodstuff Gardenia, Maggi Cadbury, Julie's, Kit Kat, Munchy's Nestle Breakfast Cereal, Prego
Health Dettol, Panadol Strepsils Brand's, Hurix's, Woods
Home Improvement Product & Stores IKEA Energizer, Senheng Electrical Shop Jotun, Nippon Paint
Household Products Dynamo, Softlan Ambi Pur, Febreze Downey, Ridsect, Top
IT and Office & Business Equipment Samsung Canon, HP Acer, Asus, Dell
Media Network Astro The Star AXN, TV3
Personal, Household & Outdoor Appliances Panasonic Samsung LG, Sharp, Toshiba
Personal Care Colgate, Dettol Darlie Nivea, Sensodyne
Photography Canon Sony Casio, Nikon
Property Development EcoWorld, Sime Darby Property SP Setia, Sunway Berhad IJM Land
Restaurants & Fast Food Outlets KFC, McDonalds Domino’s, Pizza Hut Starbucks, Subway
Retail Aeon Giant,IKEA, Popular Bookstore Tesco Hypermarket, Watsons, 7-Eleven
Transportation, Travel & Tourism Air Asia, Malaysia Airlines GrabCar, PLUS MRT Corp., Resort World Genting

SPECIAL
AWARDS

Putra Enterprising Brand of the Year Hurix's
Putra Brand of the Year Shell
Putra Marketer of the Year 100 Plus Marketing Team
Putra Personality Award Tan Sri Liew Kee Sin - Chairman of Eco World Development Group Berhad
Putra Brand Icon Dettol, Ikea, Golden Screen Cinemas

CATEGORY

Apparel and Accessories Casio Levi's Bata
Automotive Toyota Honda, Perodua BMW
Automotive Fuel & Lubricants Shell, Petronas Petron Caltex
Beverage - Alcoholic Carlsberg Heineken, Tiger Beer Guinness
Beverage - Non alcoholic Milo, 100Plus Lipton, Nescafe Ribena, Tropicana Twister
Beverage - Dairy Dutch Lady, Vitagen Yakult Anlene, Marigold
Camera Samsung Canon Nikon, Sony
Communication Devices  Samsung Apple Sony
Communication Networks  Maxis Celcom, DIGI TM
Education & Learning  Taylor's University Sunway University SEGi University & Colleges, Universiti Kuala Lumpur, Universiti Terbuka Malaysia
Banking, Investment & Insurance Maybank CIMB Public Bank
Foodstuff Gardenia Kit Kat, Maggi Cadbury
Health Dettol, Panadol Strepsils Brand's, ENO, Scott’s
IT and Office & Business Equipment Samsung Microsoft Canon,HP
Household Product Dynamo Soflan Ambi Pur, Febreze
Home Improvement IKEA Nippon Paint Harvey Norman, Jotun
Media Network Astro TV The Star New Straits Times, TV3
Entertainment Golden Screen Cinemas TGV Cinemas Sunway Lagoon
Personal, Household & Outdoor Appliances Panasonic Samsung Sharp, Toshiba
Personal Care Colgate Darlie Nivea, Sensodyne, Sunsilk
Property Development Sime Darby Property Sunway Berhad EcoWorld, SP Setia
Retail Aeon, Tesco Giant, Watson’s Guardian, 7-Eleven
Restaurants & Fast Food Outlets KFC McDonalds Domino’s, Pizza Hut
Transportation, Travel & Tourism Air Asia Malaysia Airlines Resorts World Genting, Trivago

SPECIAL
AWARDS

Putra Enterprising Brand of the Year U-Mobile
Putra Brand of the Year Milo
Putra Marketer of the Year Astro Marketing Team
Putra Personality Award (YBhg Datuk Pang Chin Hin - founder of MammeDouble-Decker)

CATEGORY

Apparel and Accessories Levi's, Poh Kong Rolex, Uniqlo, Omega Habib Jewels Bonia
Automotive Toyota BMW, Honda, Perodua Nissan, Volkswagen
Automotive Fuel & Lubricants Shell, Petronas Caltex, Petron BH Petrol
Beverage - Alcoholic Heineken, Carlsberg Tiger Beer Somersby
Beverage - Non alcoholic Milo, Nescafe, Spritzer Coca-Cola, Tropicana Twister 100 Plus Marigold
Beverage - Dairy Vitagen Anlene, Dutch Lady Marigold
Camera Sony Panasonic, Samsung Canon
Communication Devices  Apple, Samsung Sony No winners
Communication Networks  Celcom, Maxis TM Digi, Umobile
Education & Learning  Taylor's University Segi University, Universiti Terbuka Malaysia Unitar Int University, KDU University College
Banking, Investment & Insurance Maybank, CIMB Public Bank Amanah Saham Nasional
Foodstuff Gardenia Nestle Breakfast Cereals, Wall's, Massimo Maggi, Munchy's
Health Dettol, Panadol Scott's, Eu Yan Sang, Hurix's Brand's, D'Herbs
IT and Office & Business Equipment Samsung Microsoft Canon
Household Product Dynamo Soflan, Downy Febreze
Home Improvement IKEA Nippon Paint, Senheng Harvey Norman
Media Network Astro, TV3, Era MalaysiaKini, Hitz FM The Star, ntv7, Malaysian Insider
Entertainment GSC, TGV Sunway Lagoon Legoland Resort Malaysia. Petronas Galeri
Personal, Household & Outdoor Appliances Samsung, Panasonic Toshiba Sharp, LG, Electrolux
Personal Care Colgate, Lifebouy No winners Darlie
Property Development Sime Darby, Sunway EcoWorld, SP Setia Tropicana Corporation, IJM Land
Retail AEON, Ikea Tesco, 7-Eleven, Guardian Parkson, Watsons, Giant
Restaurants & Fast Food Outlets KFC McDonalds, Subway, Domino's Pizza Hut, Kenny Rogers Roasters
Transportation, Travel & Tourism AirAsia, Malaysia Airlines Singapore Airlines, Resort World Genting Tourism Penang, Tourism Malaysia

SPECIAL
AWARDS

Putra Malaysian Marketer of the Year Marketing Team of Gardenia
Putra Most Enterprising Brands of the Year Sen Heng
Putra Brand Icon Toyota, Shell, Heineken, Samsung, Panasonic Milo
Putra Brand of the Year Maybank
Putra Personality of the year Founder Of Pensonic Dato' Seri Chew Weng Khak

CATEGORY

Apparel and Accessories Nike Hush Puppies, Adidas Casio, Uniqlo
Automotive Honda, Toyota Volkswagen, BMW Mercedes-Benz, Perodua
Automotive Fuel & Lubricants Shell, Petronas no winners Caltex, BHP
Beverage - Alcoholic Heineken, Carlsberg, Tiger Guinness Chivas, Hennessy
Beverage - Non alcoholic Milo, 100 Plus Nescafe Coca-Cola
Beverage - Dairy Dutch Lady Anlene No winners
Camera Canon Nikon Sony
Communication Devices  Samsung Apple Sony
Communication Networks  Maxis DiGi Celcom
Education & Learning  Taylor's University Segi University No winners
Banking, Investment & Insurance MayBank Public Bank CIMB
Foodstuff Maggi, Gardenia Cadbury Wall,s Jacob's Biscuit, Mamee
Health Dettol, Eu Yan Sang Panadol Brand's, Strepsils
IT and Office & Business Equipment Samsung Microsoft HP, Dell, Canon
Household Product Dynamo Top Softlan
Home Improvement IKEA Harvey Norman Nippon Paint
Media Network Astro The Star MalaysiaKini, ntv7, Hitz FM,
Entertainment GSC TGV, Resort World Genting Sunway Lagoon
Personal, Household & Outdoor Appliances Samsung, Panasonic Sony No winners
Personal Care Colgate L'oreal Darlie, Nivea
Property Development SP Setia, Sime Darby, Sunway no winners Mah Sing Group
Retail Tesco, AEON IKEA, Giant Guardian, Watson's
Restaurants & Fast Food Outlets McDonald's KFC Subway, Domino's, Pizza Hut, Nando's
Transportation, Travel & Tourism AirAsia Malaysia Airlines Singapore Airlines, Firefly, Tourism Malaysia

Special
Awards

Putra Malaysian Marketer of the Year Dato' Sri Shazalli Ramly
Putra Most Enterprising Brands of the Year SP Setia
Putra Brand Icon Dynamo, AEON
Putra Brand of the Year AirAsia

CATEGORY

Apparel and Accessories Nike Bonia, Seiko, Rolex Uniqlo
Automotive Toyota Honda, BMW Volkswagen
Automotive - Fuel Petronas, Shell - BH Petrol
Beverage - Alcoholic Carlsberg, Guinness,
Heineken
Hennessy, Tiger Beer Martell
Beverage - Non alcoholic 100PLUS, Milo Coca-Cola, Nescafe Dutch Lady, Ribena
Camera Canon Sony Nikon
Communication Devices  Samsung Apple Nokia
Communication Networks  Maxis Celcom, DiGi TM
Education & Learning  Taylor's University Segi University, INTI International University Open University
Finance Maybank CIMB Bank , Public Bank Hong Leong Bank
Foodstuff Gardenia, Maggi Cadbury Wall's
Health Panadol, Eu Yan Sang Dettol Brand's
Household & Home Improvement Dynamo Nippon Paint Ambi Pur, Febreze,
Top
IT and Office & Business Equipment Microsoft, Samsung Dell, HP Canon, Intel, Sony
Media & Entertainment Astro Golden Screen Cinemas, The Star, 8 TV NTV 7
Personal, Household
& Outdoor Appliances
Panasonic,
Samsung
Sony  -
Personal Care Colgate L'Oreal Paris,
Pantene
Nivea
Property Development Sime Darby Property, SP Setia Sunway Berhad IJM Land, Mah Sing Group
Retail AEON (Jusco), Giant Tesco Ikea
Retail - Fast Food McDonald's KFC, Secret Recipe Kenny Rogers Roasters, Old Town White Coffee
Transportation, Travel & Tourism Air Asia Malaysia Airlines Resorts World Genting

Special
Awards

Brand of the Year Samsung
Most Enterprising Brands of the Year Bonia, Secret Recipe

CATEGORY

MOST PROMISING
Apparel and Accessories Nike Adidas - Bonia, Vincci
Automotive Toyota Honda, Perodua - -
Automotive - Fuel Petronas, Shell - - -
Beverage - Alcoholic Carlsberg, Heineken, Tiger Anchor Guinness -
Beverage - Non Alcoholic Milo Nescafe - -
Communication Devices Apple, Samsung Nokia - -
Communication Networks Maxis DiGi, TM Celcom -
Education & Learning Taylor's University HELP University SEGi University College -
Finance Maybank CIMB Bank, HSBC, Public Bank - -
Foodstuff Gardenia Mamee, Munchy's, Nestle Breakfast Cereal, Wall's - -
Health Brand's, Eu Yan Sang Osim, Panadol - Ogawa
Household & Home improvement Dynamo, Top Febreze, Nippon Paint Breeze, ICI -
IT and Office & Business Equipment HP, Canon, Dell - - -
Media & Entertainment Astro Golden Screen Cinemas, The Star My FM, TV3 -
Personal, Household & Outdoor Appliance Sony, Panasonic - Canon Pensonic
Personal Care Colgate Darlie, Dove, L'Oreal Paris, Pantene Sunsilk -
Property Development Sime Darby Property, SP Setia Mah Sing Group - -
Retail AEON (Jusco), Giant Tesco Hypermarket - -
Retail - Fast Food McDonald's KFC, OldTown White Coffee Pizza Hut OldTown White Coffee
Transportation, Travel & Tourism AirAsia, Malaysia Airlines - PLUS Firefly Airlines

Special
Awards

Brand of the Year Astro
Most Promising Brand of the Year (Gold) OldTown White Coffee
SME Brand of the Year SenQ

CATEGORY

MOST PROMISING
Apparel and Accessories Nike Adidas Padini Bonia, Vincci
Automotive Honda Toyota BMW Perodua
Automotive - Fuel Petronas Shell Caltex, Esso -
Beverage - Alcoholic Carlsberg Heineken Tiger, Guinness -
Beverage - Non Alcoholic 100 Plus, Nescafe - - Marigold
Communication Devices Nokia Sony Ericsson, Apple, Blackberry - -
Communication Networks Maxis DiGi Celcom, TM -
Education & Learning Taylor's University KDU HELP University College, Universiti Tun Abdul Razak -
Finance Maybank CIMB Bank Public Bank -
Foodstuff Cadbury, Gardenia Maggi Nestle Breakfast Cereal Mamee, Munchy's,
Health Panadol Strepsils Brand's Eu Yan sang
Household Products Dynamo Breeze Febreeze, Nippon Paint Top
IT and Office & Business Equipment HP Canon Dell -
Media & Entertainment Astro The Star TV3 -
Personal, Household & Outdoor Appliance Sony Panasonic Canon Pensonic
Personal Care Colgate L'Oreal Paris Sunsilk, Pantene -
Property Development Sime Darby Property IOI Property Sunway City Bhd, SP Setia -
Retail Jusco Tesco Hypermarket Giant Mydin
Retail - Fast Food McDonald's KFC Pizza Hut Secret Recipe, OldTown White Coffee
Transportation, Travel & Tourism AirAsia Malaysia Airlines PLUS -

Special
Awards

Putra Brand SME of the Year Lewre
Putra Most Promising Brand of the Year Munchy's
Putra Brand of the Year Maxis

CATEGORY

Apparel and Accessories Nike, Padini Adidas Bonia
Automotive - BMW, Honda, Toyota Perodua
Automotive - Fuel Petronas, Shell - -
Beverage - Alcoholic Carlsberg, Tiger Heineken Guinness
Beverage - Non Alcoholic 100 Plus, Milo Coke, Dutch Lady, Nescafe Boh, Spritzer, Yeo's
Communication Devices Nokia Sony Ericsson -
Communication Networks Maxis DiGi Celcom, TM
Education & Learning Limkokwing University of Creative Technology, Taylor's University College, Sunway University College KDU, HELP University College SEGI University College
Finance Maybank CIMB Bank, HSBC, Public Bank CitiBank
Foodstuff Cadbury, Gardenia Maggi, Munchy's Julie's, Mamee
Health Eu Yan Sang, Panadol Ogawa, OSIM Brand's, Strepsils
Household Products Dettol, Ridsect Breeze, Dynamo, Nippon Paint Ambi Pur, Top
IT and Office & Business Equipment - - HP, Microsoft
Media & Entertainment Astro, Google The Star, 8TV TV3, MalaysiaKini
Household & Outdoor Appliance Sony Panasonic Pensonic, Samsung
Personal Care Colgate Johnson & Johnson, SilkyGirl L'Oreal Paris, Safi
Property Development Sime Darby Property Sunway YTL
Retail - - Giant, Tesco
Retail - Fast Food McDonald's KFC, OldTown White Coffee -
Transportation, Travel & Tourism AirAsia - Resort World Genting, Malaysia Airlines

Special
Awards

Community Service - Social Bar Council
National Human Rights Society (HAKAM)
PT Foundation
Sisters in Islam
Women's Aid Organisation (WAO)
Community Service - Environment & Nature Environmental Protection Society of Malaysia
Malaysian Nature Society
World Wide Fund For Nature (WWF)
Community Service - Health Malaysian Red Crescent
MERCY Malaysia

Year of Induction - Year 2015

CONTACT

ASSOCIATION OF ACCREDITED ADVERTISING AGENTS MALAYSIA

Unit 706, Block B,

Pusat Dagangan Phileo Damansara 1

9 Jalan 16/11, Off Jalan Damansara 46350

Petaling Jaya


Email : secretariat@aaaa.org.my

Tel :  +603-7660 8535  |  Fax  :  +603-7660 8532