What is 4as?

We are the Association of Accredited Advertising Agents of Malaysia.

Founded in 1971, our aim is to promote good advertising, communicate its benefits to the public, as well as protect the interests of ad agencies in relation to their clients, the advertisers.

Establishing links with various industry bodies within the business and beyond, we help negotiate for better advertising practices. We liaise with the Government and other bodies regarding these matters, and seek an optimal regulatory environment for the industry. Our Members are all, responsible, professional advertising practitioners in their own right

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Main Objectives

Our overall target: Advertising should garner RESPONSIBILITY from its practitioners, TRUST from its consumers, and MODERATION from its regulators.

Responsibility

To promote a full understanding of the vital role of ad agencies, and how they can benefit clients and the media. To ensure Members are properly

Trust

-To promote advertising that serves the public good, while promoting the interests of those producing it —ad agencies, advertisers, media owners.

Moderation

To negotiate for better advertising practices, and liaise with the Government and other bodies to create an optimal regulatory environment for the industry.

Benefits of being a 4As member

2015/2017 council members

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