Petaling Jaya, 28 April 2017: Andrew Lee, the newly elected President of the Association of Accredited Advertising Agents (4As) of Malaysia, vows to uphold the five key pillars set by his predecessor through education and collaboration.

The five key pillars – provide industry guidance and leadership, raise industry standards and professionalism, foster continuous professional development for the attraction and retention of agency talent, promote commercial creativity and its effectiveness, and serve as the government’s principal information source and advisor on advertising – will remain as the association’s primary goals.

Lee, Managing Director of Havas Kuala Lumpur, previously served for two years as 4As Vice President. Aaron Cowie, Chief Executive Officer of TBWA\ Kuala Lumpur, was elected Vice President.

“My primary mission is to safeguard the business and creative interests of the 4As members through membership drive, educational opportunities and wider collaborations with our media partners and professional agencies including the Media Specialists Association (MSA), Malaysian Advertisers Association (MAA), Malaysian Digital Association (MDA), Malaysian Newspaper Publishers Association (MNPA) and Malaysian Association of Advertising Filmmakers (PPFIM),” said Lee. “It is our responsibility to ensure inclusiveness in order to continue growing the industry.”

Apart from existing outreach programmes with tertiary educational institutions and certification programmes, the 4As will continue working closely with the Institute for Practitioners of Advertising (IPA) UK to arm advertising practitioners with updated industry knowledge, new skill sets and tools.

The pledge to nurture the industry extends beyond the qualification programmes.

4As BGM/ 2

“We have allocated approximately RM50,000 worth of scholarships for full-time employees of 4As member agencies as part of our commitment in raising industry standards and professionalism by fostering continuous professional development,” stated Lee. “We strongly encourage industry practitioners, especially entry-level executives, to optimise the available resources provided by the association to hone their skills.”

Lee and Cowie expressed their appreciation for the remarkable contribution by Dato’ Johnny Mun, the outgoing 4As President and Council members, particularly in the areas of talent growth, education, professional practice and agency remuneration.

Cowie added that the new Council will implement improvements to the existing initiatives where necessary to re-energise the industry to be more vibrant.

“We need to re-define ourselves as an industry to adapt to the continual changes in terms of technology and the new way of communicating,” said Cowie.

The newly elected 4As Council Members include APD Digital Services, Arachnid, BBDO Malaysia, Crush Communications, Ellipsis, Geometry Global, IF Interactive, M&C Saatchi, Naga DDB, and Oxygen Advertising.

The election of the new 4As Council was held at the association’s Biennial General Meeting (BGM).


About the 4As
The Association of Accredited Advertising Agents Malaysia (4As), formed in 1971, is the Malaysian advertising industry’s foremost body engaged in promoting the value of advertising agencies in the Marketing Communications industry to advertisers, media, suppliers, government, and the public.
The association encompasses more than 80 home-grown and international member agencies who are the key players in Malaysia’s advertising industry.
The association helps grow the business of the member agencies and advance individual careers through the provision of professional development services, industry awards, advocacy, and support.
Issued on behalf of the 4As
by Waves PR

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