The Association of Accredited Advertising Agents Malaysia (4As) is once again offering scholarships to professionals working at 4As member agencies, providing them an opportunity to qualify for the IPA Foundation Certificate awarded by the Chartered Institute of Practitioners in Advertising (IPA).

For 2018, the 4As will be boosting the number of IPA scholarships on offer to a total value of over RM124,000.

This is the second consecutive year the 4As is offering the scholarship programme to full-time advertising and marketing communications professionals, with the aim of providing up to date information and resources about today’s fast-changing world of advertising and marketing.

Andrew Lee, 4As President said, “The scholarships on offer are part of our commitment to raising industry standards and professionalism by fostering continuous professional development within the industry, one of the key objectives of the 4As.”

“We hope that industry practitioners, especially entry-level executives, will take advantage of this benefit provided by the 4As to hone their skills,” he added.

Cutting edge topics covered by the IPA Foundation Certificate include Artificial Intelligence, Augmented Reality, and Programmatic Buying. The learning modules are provided online through a mobile optimised platform for the delivery of webinars, podcast, expert opinion videos and interactive content, allowing course participants to access the information at all times, providing opportunities for continuous learning.

The course syllabus consists of 35 hours of online content which gives participants an essential overview of the various aspects of advertising with topics such as “The Power of Creativity”, “Client-Agency Roles”, and “Evaluating Effectiveness”. New course materials are updated annually and written by renowned UK-based clients and advertising practitioners, including Ben Johnson of Unilever, Debs Gerrard of Iris, and Emerson Bramwell of Vizeum.

Since 2017, 4As has awarded over RM40,000 worth of scholarships to employees of 4As agencies for the IPA Foundation Certificate.

Widely regarded as a ‘rite of passage’ in the UK advertising industry, the IPA Foundation Certificate is an award-winning and internationally-recognised programme that provides a holistic overview of the advertising industry. Developed by the Chartered Institute of Practitioners in Advertising (IPA) UK, the Foundation Certificate offers knowledge that would otherwise take several years to acquire.

Khairudin Rahim, 4As CEO said, “The IPA Foundation Certificate provides a benchmark in best practice learning that is internationally recognised, augmenting on-the-job learning, induction programmes and training courses.”

“With the industry evolving at such a rapid pace, there is a not only a need to acquaint new industry professionals with up to date best practice, but to future-proof the calibre of our talent by way of inspiring creative and critical thinking,” concluded Khairudin.

The scholarship is open to full-time employees of 4As member agencies with less than five years’ experience, regardless of academic qualifications.

Since its inception in 2003, over 12,000 people across 87 countries have passed the IPA Foundation Certificate exam – the world’s no.1 advertising qualification.

The scholarship application closing date is May 25, 2018.

The completed forms and supporting documents must be emailed to kandesh@macomm.com.my.


About the 4As

The Association of Accredited Advertising Agents Malaysia (4As), formed in 1971, is the Malaysian advertising industry’s foremost body engaged in promoting the value of advertising agencies in the Marketing Communications industry to advertisers, media, suppliers, government, and the public.

The association encompasses more than 80 home-grown and international member agencies who are the key players in Malaysia’s advertising industry.

The association helps grow the business of the member agencies and advance individual careers through the provision of professional development services, industry awards, advocacy, and support.