About Us
The Association of Accredited Advertising Agents of Malaysia is here to grow and develop the creative industry locally. What follows is how we do it.
Objective 1 - To provide industry guidance & leadership
Objective 2 - To raise standards & professionalism
Objective 3 - To promote commercial creativity & its effectiveness
Objective 4 - To foster continuous professional development for the attraction & retention of agency talent
Objective 5 - To be the government’s principal information source & advisor on advertising & its effectiveness
About Us
The Association of Accredited Advertising Agents of Malaysia is here to grow and develop the creative industry locally. What follows is how we do it.
Objective 2 - To raise standards & professionalism
Objective 4 - To foster continuous professional development for the attraction & retention of agency talent
Objective 1 - To provide industry guidance & leadership
Objective 3 - To promote commercial creativity & its effectiveness
Objective 5 - To be the government’s principal information source & advisor on advertising
Who
We Are
The Association of Accredited Advertising Agents Malaysia (4As), formed in 1971, is the Malaysian advertising industry’s foremost body engaged in promoting the value of advertising agencies in the Marketing Communications industry to advertisers, media, suppliers, government and the public.
The association encompasses more than 60 home-grown and international member agencies who are the key players in Malaysia’s advertising industry.
The association helps grow the business of the member agencies and advance individual careers through the provision of professional development services, industry awards, advocacy and support.
Council
The Council ensures the welfare of the Members and that professional ethics is maintained.
