About Us

The Association of Accredited Advertising Agents of Malaysia is here to grow and develop the creative industry locally. What follows is how we do it.

4As Objective 1 -  To provide industry guidance & leadership

Objective 1 - To provide industry guidance & leadership

4As Objective 2 - To raise standards & professionalism

Objective 2 - To raise standards & professionalism

4As Objective 3 - To promote commercial creativity & its effectiveness

Objective 3 - To promote commercial creativity & its effectiveness

4As Objective 4 - To foster continuous professional development for the attraction & retention of agency talent

Objective 4 - To foster continuous professional development for the attraction & retention of agency talent

4As Objective 5 - To be the government’s principal information source & advisor on advertising & its effectiveness

Objective 5 - To be the government’s principal information source & advisor on advertising & its effectiveness

About Us

The Association of Accredited Advertising Agents of Malaysia is here to grow and develop the creative industry locally. What follows is how we do it.

4As Objective 2 - To raise standards & professionalism

Objective 2 - To raise standards & professionalism

4As Objective 4 - To foster continuous professional development for the attraction & retention of agency talent

Objective 4 - To foster continuous professional development for the attraction & retention of agency talent

4As Objective 1 -  To provide industry guidance & leadership

Objective 1 - To provide industry guidance & leadership

4As Objective 3 - To promote commercial creativity & its effectiveness

Objective 3 - To promote commercial creativity & its effectiveness

4As Objective 5 - To be the government’s principal information source & advisor on advertising & its effectiveness

Objective 5 - To be the government’s principal information source & advisor on advertising & its effectiveness

Who 
We Are

The Association of Accredited Advertising Agents Malaysia (4As), formed in 1971, is the Malaysian industry’s foremost body that represents and promotes the ‘value’ of Advertising Agencies in the Marketing Communications industry among advertisers, media, suppliers, government and the public.

Eye of the tiger - 4As

Council

The Council ensures the welfare of the Members and that professional ethics is maintained.

  • Andrew Lee - 4As
    Managing Director
    HAVAS IMMERSE SDN BHD
    03-7628 6600
    andrew.lee@havasww.com

    Mr. Andrew Lee

    President

  • Y Bhg Dato’ Johnny Mun - 4As
    Managing Director
    OXYGEN ADVERTISING SDN BHD
    03-20958088
    johnny@oxygenad.com.my

    Y Bhg Dato’ Johnny Mun

    Senior Advisor

  • Farrah Harith - 4As
    General Manager
    BBDO MALAYSIA SDN BHD
    03-2094 6300
    farrah.harith@bbdo.com.my

    Farrah Harith

    Council Member

  • Mr. Karthigesu Palanisamy - 4As
    Managing Director
    CRUSH COMMUNICATIONS (M) SDN BHD
    03-7783 0092
    karthi@crush.com.my

    Mr. Karthigesu Palanisamy

    Council Member

  • En. Jasmin Bin Omar Jayaseelan - 4As
    Managing Director
    ELLIPSIS (M) SDN BHD
    03-6201 1125
    jasmin@ellipsis.com.my

    En. Jasmin Bin Omar Jayaseelan

    Council Member

  • Kristian Lee - 4As
    Chief Executive Officer
    NAGA DDB TRIBAL SDN BHD
    03-7803 7144
    kristian.Lee@nagaddbtribal.com.my

    Kristian Lee

    Council Member

  • Mr Leon Tang - 4As
    Publicis Communication Malaysia Sdn Bhd

    Mr Leon Tang

    Council Member

  • Mr Ryusuke Oda - 4As
    Hakuhodo Malaysia Sdn Bhd

    Mr Ryusuke Oda

    Council Member

  • Irene Wong - 4As
    Grey Worldwide Sdn Bhd

    Irene Wong

    Council Member

  • Adrian Loh - 4As
    Shinajii Sdn Bhd

    Adrian Loh

    Council Member

  • Ms Yee Hui Tsin - 4As
    TBWA Kuala Lumpur Sdn BHD

    Ms Yee Hui Tsin

    Council Member

  • Mr LV Chong - 4As
    Monster Interactive Sdn Bhd

    Mr LV Chong

    Council Member

  • Mr Darien Mah - 4As
    Forefront Studio Sdn Bhd

    Mr Darien Mah

    Council Member

Where the General Public is concerned, the 4As also pledges to observe the following:
  • Project a sense of responsibility to consumers and to society.

  • Be mindful of public sensitivities before using potentially offensive and distasteful material, to ensure against negative results from their use.

  • Not exploit the credulity, lack of knowledge or inexperience of consumers.

  • Not condone advertising that is likely to provoke violence, recklessness and anti-social behaviour.

  • Be able to substantiate all claims, whether direct or implied, and not mislead by inaccuracy, ambiguity, exaggeration or omission.

  • Be responsible in the portrayal of race, age, gender, sexual orientation, disability, traditional values and religion.