4As Updates – Page 2 – 4As MALAYSIA

Long lasting Brand and Agency relationships bring tangible outcomes to advertisers

By errisa.nani 4 September, 20234As Updates, Events, Industry's Updates, UncategorizedNo Comments

When it comes to marketing, advertisers have many options. They can choose to work with a variety of agencies, switch agencies frequently, or maintain a long-term relationship with a single…

Chief Judge Datuk Lai Shu Wei weighs in on Effies 2023

By errisa.nani 28 August, 20234As Updates, Events, Industry's Updates, UncategorizedNo Comments

Commenting on this year’s judging panel, Chief Judge of the 2023 Effie Awards Datuk Lai Shu Wei, Chief Marketing Officer and Sales Officer of Sime Darby Property said, “I am…

4As reiterates endorsement of pitch disbursement as fair compensation for pitch work undertaken by its member agencies

By errisa.nani 25 August, 20234As Updates, Events, Industry's Updates, UncategorizedNo Comments

Media statement from Khairudin Rahim, CEO of the Association of Accredited Advertising Agents Malaysia (4As). The Association of Accredited Advertising Agents Malaysia (4As)has expressed concern over the emerging practice of advertisers…

4As engages with educators through IPA scholarships for professional development

By errisa.nani 10 August, 20234As Updates, Events, Industry's Updates, UncategorizedNo Comments

The Association of Accredited Advertising Agents Malaysia (4As) is once again offering scholarships for the IPA Foundation Certificate to Malaysian tertiary lecturers specialising in Advertising and Marketing Communications. Developed by…

4As formalises engagement programme for Media & Communications students at tertiary institutions to promote talent development

By errisa.nani 4 August, 20234As Updates, Events, Industry's Updates, UncategorizedNo Comments

The Association of Accredited Advertising Agents Malaysia (4As) has announced the launch of “The Refinery”, a student talent development programme designed with the goal of shaping the next generation of…

2023 Effie Awards calls for entries whilst embracing the challenges of an unknown future

By errisa.nani 21 June, 20234As Updates, Events, Industry's UpdatesNo Comments

The 15th Malaysian Effie Awards announced its call for entries with the addition of 20 new categories and a theme “To The Uncharted” that reflects the myriad challenges that have…

Malaysia Effie Awards welcomes senior practitioners from Agencies and Advertisers to join its judging panels

By errisa.nani 30 May, 20234As Updates, EventsNo Comments

Planning for the 15th Malaysia Effie Awards has begun, with Ryusuke Oda, Managing Director of Hakuhodo Malaysia, and L V Chong, Regional Managing Director at Monster Interactive, named as the…

4As extends professional development offerings with new workshop

By errisa.nani 23 May, 20234As Updates, Events, Industry's UpdatesNo Comments

The Association of Accredited Advertising Agents Malaysia (4As) has announced “4As Consumer Insights Workshop”, a one-day masterclass about insight training to be held on Friday 16 June. The workshop is…

VoxComm urges agencies and advertisers to be aware of the damagingconsequences of extended payment terms

By errisa.nani 12 May, 20234As Updates, Industry's UpdatesNo Comments

Some advertisers abuse their power to impose egregious extended payment terms on agencies, which can only be funded by increased borrowing. Borrowing under high-interest rates is expensive and harmful to…

Andrew Lee re-elected to unprecedented fourth consecutive term as President at 4As 16th Biennial General Meeting

By errisa.nani 4 April, 20234As Updates, Industry's UpdatesNo Comments

The Association of Accredited Advertising Agents Malaysia (4As) recently held its 16th Biennial General Meeting, with an election to determine its Council office bearers who will serve the not-for-profit industry…