Ryusuke Oda Appointed Acting President of 4As Malaysia
The 4As Council is pleased to announce that our Vice President, Mr Ryusuke Oda who is the Managing Director of Hakuhodo Malaysia Sdn. Bhd. has been appointed as Acting President…
Long lasting Brand and Agency relationships bring tangible outcomes to advertisers
When it comes to marketing, advertisers have many options. They can choose to work with a variety of agencies, switch agencies frequently, or maintain a long-term relationship with a single…
Chief Judge Datuk Lai Shu Wei weighs in on Effies 2023
Commenting on this year’s judging panel, Chief Judge of the 2023 Effie Awards Datuk Lai Shu Wei, Chief Marketing Officer and Sales Officer of Sime Darby Property said, “I am…
4As reiterates endorsement of pitch disbursement as fair compensation for pitch work undertaken by its member agencies
Media statement from Khairudin Rahim, CEO of the Association of Accredited Advertising Agents Malaysia (4As). The Association of Accredited Advertising Agents Malaysia (4As)has expressed concern over the emerging practice of advertisers…
4As engages with educators through IPA scholarships for professional development
The Association of Accredited Advertising Agents Malaysia (4As) is once again offering scholarships for the IPA Foundation Certificate to Malaysian tertiary lecturers specialising in Advertising and Marketing Communications. Developed by…
4As formalises engagement programme for Media & Communications students at tertiary institutions to promote talent development
The Association of Accredited Advertising Agents Malaysia (4As) has announced the launch of “The Refinery”, a student talent development programme designed with the goal of shaping the next generation of…
2023 Effie Awards calls for entries whilst embracing the challenges of an unknown future
The 15th Malaysian Effie Awards announced its call for entries with the addition of 20 new categories and a theme “To The Uncharted” that reflects the myriad challenges that have…
4As extends professional development offerings with new workshop
The Association of Accredited Advertising Agents Malaysia (4As) has announced “4As Consumer Insights Workshop”, a one-day masterclass about insight training to be held on Friday 16 June. The workshop is…
VoxComm urges agencies and advertisers to be aware of the damagingconsequences of extended payment terms
Some advertisers abuse their power to impose egregious extended payment terms on agencies, which can only be funded by increased borrowing. Borrowing under high-interest rates is expensive and harmful to…
Andrew Lee re-elected to unprecedented fourth consecutive term as President at 4As 16th Biennial General Meeting
The Association of Accredited Advertising Agents Malaysia (4As) recently held its 16th Biennial General Meeting, with an election to determine its Council office bearers who will serve the not-for-profit industry…