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Fishermen Integrated and Grab snatch top honours at 2023 Effie Awards Malaysia

Fishermen Integrated and Grab snatch top honours at 2023 Effie Awards Malaysia

Posted by By errisa.nani 20 October, 2023Posted in4As Updates, Events, Industry's Updates, UncategorizedNo Comments
The 15th edition of the Malaysian Effie Awards saw Fishermen Integrated named as “Agency of the Year”, while Grab was named “Brand of the Year” for the third consecutive year.…
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Ryusuke Oda Appointed Acting President of 4As Malaysia

Ryusuke Oda Appointed Acting President of 4As Malaysia

Posted by By admin 11 October, 2023Posted in4As Updates, Events, Industry's UpdatesNo Comments
The 4As Council is pleased to announce that our Vice President, Mr Ryusuke Oda who is the Managing Director of Hakuhodo Malaysia Sdn. Bhd. has been appointed as Acting President…
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Long lasting Brand and Agency relationships bring tangible outcomes to advertisers

Long lasting Brand and Agency relationships bring tangible outcomes to advertisers

Posted by By errisa.nani 4 September, 2023Posted in4As Updates, Events, Industry's Updates, UncategorizedNo Comments
When it comes to marketing, advertisers have many options. They can choose to work with a variety of agencies, switch agencies frequently, or maintain a long-term relationship with a single…
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Chief Judge Datuk Lai Shu Wei weighs in on Effies 2023

Chief Judge Datuk Lai Shu Wei weighs in on Effies 2023

Posted by By errisa.nani 28 August, 2023Posted in4As Updates, Events, Industry's Updates, UncategorizedNo Comments
Commenting on this year’s judging panel, Chief Judge of the 2023 Effie Awards Datuk Lai Shu Wei, Chief Marketing Officer and Sales Officer of Sime Darby Property said, “I am…
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4As reiterates endorsement of pitch disbursement as fair compensation for pitch work undertaken by its member agencies

4As reiterates endorsement of pitch disbursement as fair compensation for pitch work undertaken by its member agencies

Posted by By errisa.nani 25 August, 2023Posted in4As Updates, Events, Industry's Updates, UncategorizedNo Comments
Media statement from Khairudin Rahim, CEO of the Association of Accredited Advertising Agents Malaysia (4As). The Association of Accredited Advertising Agents Malaysia (4As)has expressed concern over the emerging practice of advertisers…
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4As engages with educators through IPA scholarships for professional development

4As engages with educators through IPA scholarships for professional development

Posted by By errisa.nani 10 August, 2023Posted in4As Updates, Events, Industry's Updates, UncategorizedNo Comments
The Association of Accredited Advertising Agents Malaysia (4As) is once again offering scholarships for the IPA Foundation Certificate to Malaysian tertiary lecturers specialising in Advertising and Marketing Communications. Developed by…
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4As formalises engagement programme for Media & Communications students at tertiary institutions to promote talent development

4As formalises engagement programme for Media & Communications students at tertiary institutions to promote talent development

Posted by By errisa.nani 4 August, 2023Posted in4As Updates, Events, Industry's Updates, UncategorizedNo Comments
The Association of Accredited Advertising Agents Malaysia (4As) has announced the launch of “The Refinery”, a student talent development programme designed with the goal of shaping the next generation of…
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2023 Effie Awards calls for entries whilst embracing the challenges of an unknown future

2023 Effie Awards calls for entries whilst embracing the challenges of an unknown future

Posted by By errisa.nani 21 June, 2023Posted in4As Updates, Events, Industry's UpdatesNo Comments
The 15th Malaysian Effie Awards announced its call for entries with the addition of 20 new categories and a theme “To The Uncharted” that reflects the myriad challenges that have…
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4As extends professional development offerings with new workshop

4As extends professional development offerings with new workshop

Posted by By errisa.nani 23 May, 2023Posted in4As Updates, Events, Industry's UpdatesNo Comments
The Association of Accredited Advertising Agents Malaysia (4As) has announced “4As Consumer Insights Workshop”, a one-day masterclass about insight training to be held on Friday 16 June. The workshop is…
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VoxComm urges agencies and advertisers to be aware of the damagingconsequences of extended payment terms

VoxComm urges agencies and advertisers to be aware of the damagingconsequences of extended payment terms

Posted by By errisa.nani 12 May, 2023Posted in4As Updates, Industry's UpdatesNo Comments
Some advertisers abuse their power to impose egregious extended payment terms on agencies, which can only be funded by increased borrowing. Borrowing under high-interest rates is expensive and harmful to…
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Recent Posts

  • IP Under the Spotlight: What You Need to Know Now
  • Media statement from Andrew Lee, CEO of the Association of Accredited Advertising Agents Malaysia (4As) on Council Resignations.
  • Tan Kien Eng elected as President at 4As 17th Biennial General Meeting
  • Leo Burnett Kuala Lumpur named Agency of the Year at Kancil Awards 2024.
  • Grab sweeps top honours at 2024 Effie Awards Malaysia, named Brand of the Year for 4th consecutive year.

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