Petaling Jaya, 9 May 2016:     Malaysia recorded a commendable 89 percent pass ratio for the first intake of 34 delegates from advertising agencies and Association of Accredited Advertising Agents Malaysia (4As) member agencies who sat for the inaugural IPA Foundation Certificate last March.

“The overall results clearly demonstrate that young Malaysian advertising executives are on par with other established markets,” acclaims 4As CEO Khairudin Rahim. “These IPA-certified practitioners are proof that we have suitable talent who, with diligence and guidance, have the capacity to shine in the local and global arena.”

4As President Dato’ Johnny Mun presented the certificates to the executives at the award certification ceremony held in Eastin Hotel today. Of the 34 delegates who sat for the exam, three passed with distinction, 14 with credit, and 13 with a pass grade.

“It took advertising industry veterans years to master the skills and work processes that can now be achieved in an intensive programme like the IPA Foundation Certificate,” notes Mun. “Our young practitioners who undergo this programme can shave years off and be equipped with skill sets to function resourcefully.”

The 30 executives join alumni of 13,500 practitioners in over 60 countries who have achieved the IPA Foundation Certificate qualification.

“I wish to extend my hearty congratulations to the graduates who have taken this ‘rite of passage’ which I’m confident will lead to a long and successful career in advertising,” says Michael Burns, Head of Export IPA UK. “The excellent results are a reflection of the future potential that Malaysia offers as a leading hub for the communications industry.”

Burns also thanked the 4As Malaysia for the vision and drive to blaze a trail in Asia, in setting the standard with such a commitment to industry best practice and professionalism.

The award-winning IPA Foundation Certificate qualification targets practitioners with three or less years of industry experience with the aim of fast-tracking their career paths by providing a holistic view of the industry.  It is conducted in association with the 4As Malaysia.

For more information about the second intake of the IPA Foundation Certificate qualification, please contact Kandesh at Macomm (603) 7660 8535.