“Finance is the language of business. Learn to speak its Mother Tongue.”
Get to grips with every aspect of agency finance at your own pace with this 8 hour online qualification written for advertising and marketing practitioners by the IPA Finance Business Group. You’ll gain a vital grounding in a broad range of financial issues and the qualification will help you to build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.
Who is this qualification for?
As an essential qualification, the learning is applicable to all agency staff, especially for anyone in a client-facing role who is keen to develop their commercial acumen.
What are the benefits?
- Gain a full understanding of the roles, responsibilities and processes in the finance department.
- Get to grips with KPI’s and fee payment structures.
- Understand by example the financial processes within different agency departments including media specific issues.
- Discover a new found confidence when negotiating or complying with the terms of a contract
- Build better relationship with your clients by understanding the financial terminology they use.
How the learning is delivered and assessed
Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.
The 8-hours of online learning is examined via a 30-minute multiple-choice online exam and all candidates must pass two mid-module quizzes to unlock the final exam.
“Finance is the language of business. Learn to speak its Mother Tongue.”
Get to grips with every aspect of agency finance at your own pace with this 8 hour online qualification written for advertising and marketing practitioners by the IPA Finance Business Group. You’ll gain a vital grounding in a broad range of financial issues and the qualification will help you to build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.
Who is this qualification for?
As an essential qualification, the learning is applicable to all agency staff, especially for anyone in a client-facing role who is keen to develop their commercial acumen.
What are the benefits?
- Gain a full understanding of the roles, responsibilities and processes in the finance department.
- Get to grips with KPI’s and fee payment structures.
- Understand by example the financial processes within different agency departments including media specific issues.
- Discover a new found confidence when negotiating or complying with the terms of a contract
- Build better relationship with your clients by understanding the financial terminology they use.
How the learning is delivered and assessed
Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.
The 8-hours of online learning is examined via a 30-minute multiple-choice online exam and all candidates must pass two mid-module quizzes to unlock the final exam.
1. The Language of Finance
Introduces the roles and responsibilities within a finance department as well as the key stages within the financial planning and reporting process
2. KPIs, The Key Metrics for Agencies
This module looks at Key Performance Indicators for agencies, including the different KPIs that can be used to measure any number of metrics across an organisation and their importance.
3. Fees – How Agencies are Paid
Explores how fee payment structures have evolved over recent times as well as both the advantages and disadvantages of various models of payment.
4. Finance and Production
This module looks at some of the financial processes adopted within a creative agency including the new business process, scope of work and payment process. It also examines a typical TV production process and the stages and tasks that need to be completed to ensure a TV commercial is delivered successfully.
5. Finance and Media Agencies
This module looks at media specific finance issues including credit insurance, client approval process and media bookings.
6. Contracting
This module concentrates on some of the key points to be aware of when negotiating or complying with the terms of a contract.
7. Client P&L
This module looks at some of the financial terminology likely to be used by clients and the potential measures and metrics by which success could be measured.
