“Understand how Behavioural Economics can be used to help drive the brand”
Our assumptions about decision-making over product purchase have been turned upside down by major advances in Neuro-Science. We now know that we are not rational in our decision-making and our behaviour can often be nudged by seemingly irrelevant stimuli. Understanding Behavioural Economics can help brands to influence consumers’ purchase decisions.
Who is this qualification for?
Suitable for Strategy Planners, Account Directors/Senior Account Managers, Marketing Managers, Brand Managers and Media Directors/ Media Managers
What are the benefits?
- Have a good understanding and confidence in the key principles of Behavioural Economics
- Be able to successfully apply these principles to brands and their business
How the learning is delivered and assessed
This course will focus on two key drivers as well as the nine principles of Behavioural Economics. Participants will discuss the theory, study the experiments and analyse real life examples for all nine principles, summed up by a brainstorming session on ways in which each principle can be used to help drive the brand.
TERMS AND CONDITIONS FOR THE SALE OF IPA PROFESSIONAL DEVELOPMENT COURSES
These are the terms and conditions on which we sell to you an online professional development course and/or qualification (“Course”) developed and owned by the UK-based Institute of Practitioners in Advertising (“IPA”). Please read these terms carefully before you submit your order to us.
1. Information about us and how to contact us
1.1 We are The Association of Accredited Advertising Agents Malaysia, a company incorporated in Malaysia Our company registration number is PPM-001-10-18051971 and our registered office is at Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, No. 9, Jalan 16/11, Off Jalan Damansara, 46350 Petaling Jaya, Selangor Darul Ehsan, Malaysia
1.2 You can contact us by telephoning our customer service team on 03-76608535 or by writing to us at Kandesh@macomm.com.my. If we have to contact you we will do so by telephone or by writing to you at the email address or postal address you provided to us in your order.
1.3 When we use the words “writing” or “written” in these terms, this includes emails.
1.4 We are under a legal duty to provide the Courses in conformity with this contract. Nothing in these terms will affect your legal rights.
2. Ordering a Course
2.1 You may order a Course through our email at Kandesh@macomm.com.my, providing all of the information that we request for the purpose of completing your order and administering the Course. Our acceptance of your order will take place when we email you to accept it, at which point a contract will come into existence between you and us.
2.2 If we are unable to accept your order, we will inform you of this in writing and will not charge you for the Course. This might be because of unexpected limits on our resources which we could not reasonably plan for or because we have identified an error in the price or description of the Course.
3.1 The IPA may make minor changes to a Course to reflect changes in relevant laws and regulatory requirements or to implement technical adjustments and improvements. These changes will not materially affect your use of the Course.
3. Price and payment
3.1 The price of each Course will be as told to you over the telephone, by email or indicated on the order page when you place your order on our website.
3.2 We accept payment cash/cheque/online transfer You must pay for the Course before you will receive registration details to access and participate in the Course.
4. Providing access to a Course
4.2 If access to the Course is delayed by an event outside our control then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. Provided we do this, we will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to end the contract and receive a refund for Course(s) you have paid for but not completed.
4.3 We will need certain information from you for the purposes of administering the Course, for example your name and email address. If you do not provide this information or if you give us incomplete or incorrect information, we may end the contract (and clause 6.1 will apply). We will not be responsible for a delay in the provision of the Course if this is caused by you not giving us the information we need within a reasonable time of us asking for it.
5. Your rights to end the contract
5.1 If you change your mind about a Course, and wish to receive a refund, you have to let us know within 14 days after we email you to confirm that we accept your order (“Cancellation Period”). You do not have a right to change your mind in respect of a Course which you have already completed. If you have partially accessed or viewed a course and wish to cancel within the Cancellation Period, you will receive a refund equivalent to 50% of the price that you paid for that Course.
5.2 To end the contract as set out above, please let us know by phone or email, or you can complete the cancellation form on our website (or print it off and post it to us). Alternatively, you may write to us including details of your order and your contact details. We will issue the relevant refund using the same method used for payment within 30 days of you telling us that you wish to end the contract.
5.5 Refunds for cancellation other than as set out above shall be subject to our discretion and may be subject to an administrative fee.
6. Our rights to end the contract
6.1 We may end the contract for a Course at any time upon notice to you if: (a) you do not make any payment to us when it is due; or (b) you do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the Course, in particular, your name and email address.
6.2 We will write to you to let you know (in advance, if possible) if the IPA withdraws or cancels a Course whether before or after commencement of the Course. If so, we will either provide you with a deferral or refund sums you have paid for any uncompleted Course, at your discretion.
7. Our responsibility for loss or damage suffered by you
7.1 If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill.
7.2 We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence; for fraud or fraudulent misrepresentation; or for breach of your legal rights in relation to the Course.
7.3 We only supply the Courses for your personal use. If you use the Courses for any commercial or re-sale purpose we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
8. Other important terms
8.1 We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract. You may only transfer your rights or your obligations under these terms to another person if we agree to this in writing.
8.2 This contract is between you and us. No other person shall have any rights to enforce any of its terms.
8.3 Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.
8.4 If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. For example, if you miss a payment and we do not chase you but we continue to provide the Course, we can still require you to make the payment at a later date.
8.5 These terms are governed by Malaysian law and subject to the non-exclusive jurisdiction of the Malaysian courts.