IPA Qualifications & Bespoke Trainings

IPA IPA Advanced Certificate in Effectiveness (Eff Test)

“Learn to evaluate and measure the success of advertising campaigns”

For campaigns to really work, it’s essential to make thorough evaluation part of the mix. The IPA Advanced Certificate in Effectiveness (Eff Test) offers a solid grounding in understanding and measuring advertising effectiveness. In just 35 hours of online learning you’ll develop a better awareness and more forensic critical thinking approach to the evaluation of campaigns.


Who is this qualification for?

Designed for mid-level planners, account handlers and brand managers. But anyone involved in strategic development and the evaluation of effective creative work across all disciplines – be it agency or client side – will find this course invaluable.


What are the benefits?
  • Discover effective ways to prove the commercial impact of our creativity to your client’s business and improve your relationship with them by speaking their language.
  • Learn how to utilise tools to measure multi-platform activity, from sponsorship, digital and promotional to CRM and DM activity.
  • Create measurement programmes that enable you to confidently and correctly analyse the impact and effect of any campaign.
  • Write a brilliant effectiveness paper with the useful tactics we share with you.


How the learning is delivered and assessed

The IPA Advanced Certificate in Effectiveness (Eff Test) consists of 35 hours of online learning delivered across 13 modules which you can complete at your own pace in your own time.

Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.

This qualification is assessed via a formal 3-hour online exam, – it includes multiple choice, mathematical and short-form essay questions. Candidates should allow 3 months of study prior to sitting an exam.


For more information, read the , call us at 03-76608535 or email to kandesh@macomm.com.my.

  • Intake Closes:
    3 September 2021
  • Exam Date:
    28 October 2021
  • Type:
    Online Learning

IPA IPA Advanced Certificate in Effectiveness (Eff Test)

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