IPA Qualifications & Bespoke Trainings

IPA IPA Effectiveness Essentials Certificate

“Successful practitioners plan for effectiveness early in the day. NOT as an afterthought.”

Effectiveness has always been what advertising and marketing should be about, but never more so than today. This industry wrestles with short-termism, lack of investment in commercial creativity, the battle for consumer attention, and evolving consumer behaviour. These challenges won’t go away by taking the course, but its 10 modules will allow you to make more informed, more insightful and more strategic decisions.


Who is this qualification for?

For junior to mid-level practitioners entering the industry including marketing, creative agencies and media specialist agencies. Given the pivotal importance of Effectiveness, more senior industry staff, outside of strategy and planning departments, can also complete the qualification to grow their all-round knowledge.


What are the benefits?
  • Discover lessons from award-winning effectiveness papers.
  • Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity.
  • Learn effectiveness best practice and why a culture of effectiveness should be embedded in your workplace.
  • Make better, more informed, more strategic decisions in your role.


How the learning is delivered and assessed

The Effectiveness Essentials Certificate consists of 10 hours of online learning delivered across 10 modules which you can complete at your own pace in your own time.

Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.

This qualification is assessed via a formal 30-minute multiple choice online exam.


For more information, read the , call us at 03-76608535 or email to kandesh@macomm.com.my.

  • Intake Closes:
    5 February 2021
  • Exam Date:
    19 March 2021
  • Type:
    Online Learning

IPA IPA Effectiveness Essentials Certificate

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