IPA Qualifications & Bespoke Trainings

IPA IPA Foundation Certificate

“Absolutely critical grounding for anyone starting in Advertising”

Kick start your career in advertising with this award winning, internationally recognised qualification. Written for the industry, by the industry, using live webinars, online forums, expert videos and podcasts, this is the definitive programme for newcomers who are ambitious to move to the next level. It’s a super-concentrated opportunity to gain an overview of the whole industry with just 30 hours of flexible online learning.


Who is this qualification for?

Individuals with less than 3 years’ experience in an advertising, marketing or communications role. From recent graduates in their first year to young professionals just starting out or people entering the industry from another profession or academics teaching marketing communications.


What are the benefits?
  • Instead of taking years to gain an essential overview of all areas of advertising – this course will take you on a journey through the entire brand communication process in just 30 hours.
  • Gain an appreciation of the creative process, from fostering creativity in your everyday environment to understanding the invaluable role of media.
  • Discover the importance of effectiveness to the industry and the development of theories such as those from Les Binet and Peter Field.
  • Build on your knowledge of the client and agency roles and the marketing tools available to today’s marketers and agencies while understanding how to perform your role with confidence and expertise.


How the learning is delivered and assessed

This qualification is delivered via 30 hours of online learning, split across 7 modules which can be accessed and downloaded when it suits you on any device or via the IPA Learning app.

Assessment is via a formal 3-hour online exam.


For more information, read the , call us at 03-76608535 or email to kandesh@macomm.com.my.

  • Intake Closes:
    Intake 1 26 February 2021 Intake 2 30 July 2021
  • Exam Date:
    Intake 1 26 April 2021 Intake 2 27 September 2021
  • Type:
    Online Learning

IPA IPA Foundation Certificate

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