“Absolutely critical grounding for anyone starting in Advertising”
Kick start your career in advertising with this award winning, internationally recognised qualification. Written for the industry, by the industry, using live webinars, online forums, expert videos and podcasts, this is the definitive programme for newcomers who are ambitious to move to the next level. It’s a super-concentrated opportunity to gain an overview of the whole industry with just 30 hours of flexible online learning.
Who is this qualification for?
Individuals with less than 3 years’ experience in an advertising, marketing or communications role. From recent graduates in their first year to young professionals just starting out or people entering the industry from another profession or academics teaching marketing communications.
What are the benefits?
- Instead of taking years to gain an essential overview of all areas of advertising – this course will take you on a journey through the entire brand communication process in just 30 hours.
- Gain an appreciation of the creative process, from fostering creativity in your everyday environment to understanding the invaluable role of media.
- Discover the importance of effectiveness to the industry and the development of theories such as those from Les Binet and Peter Field.
- Build on your knowledge of the client and agency roles and the marketing tools available to today’s marketers and agencies while understanding how to perform your role with confidence and expertise.
How the learning is delivered and assessed
This qualification is delivered via 30 hours of online learning, split across 7 modules which can be accessed and downloaded when it suits you on any device or via the IPA Learning app.
Assessment is via a formal 3-hour online exam.
Module 1: The Power of Creativity
This opening module celebrates the role of creativity in both communications and the wider business community. Exploring the history and evolution of creativity, and its exciting future.
Module 2: The Communications Landscape
This module highlights the transformation of the communications landscape and how agency models have changed as a result of the increasing fragmentation in the industry. This includes the arrival and influence of newcomers such as Facebook and Twitter and the significance of the communications industry to both culture and the economy.
Module 3: The Client and Agency Roles
This module has three parts: the first is client focused, including the dynamic role of the marketing director and considering clients’ work and priorities. The second part centres on agency response and interaction, while the third part outlines some of the necessary paperwork and processes.
Module 4: Theories, Tools, & Techniques
The focus of this module is the key theories, techniques and tools at the disposal of today’s marketers and agencies. This includes behavioural economics and the role of memory, the planning cycle and the role of data, and how these theories help brands grow.
Module 5: Comms Review
This module demonstrates the media’s invaluable role as a source of inspiration and enhancer of the creative process. It is approached from a media neutral standpoint and includes relevant theories to illustrate the relevance of different types of media.
Module 6: The Creative Development Process
This module focuses on the creative development process. From fostering creativity in your everyday environment through to the creative communications development process: from receipt of the client brief to creation of the internal briefs, and to the art of creative feedback.
Module 7: Evaluating Effectiveness
This module outlines the importance of effectiveness to our industry. It illustrates the ways in which the IPA has been at the vanguard of this drive with the globally renowned IPA Effectiveness Awards and the development of theories such as those from Les Binet and Peter Field.
TERMS AND CONDITIONS FOR THE SALE OF IPA PROFESSIONAL DEVELOPMENT COURSES
These are the terms and conditions on which we sell to you an online professional development course and/or qualification (“Course”) developed and owned by the UK-based Institute of Practitioners in Advertising (“IPA”). Please read these terms carefully before you submit your order to us.
1. Information about us and how to contact us
1.1 We are The Association of Accredited Advertising Agents Malaysia, a company incorporated in Malaysia Our company registration number is PPM-001-10-18051971 and our registered office is at Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, No. 9, Jalan 16/11, Off Jalan Damansara, 46350 Petaling Jaya, Selangor Darul Ehsan, Malaysia
1.2 You can contact us by telephoning our customer service team on 03-76608535 or by writing to us at Kandesh@macomm.com.my. If we have to contact you we will do so by telephone or by writing to you at the email address or postal address you provided to us in your order.
1.3 When we use the words “writing” or “written” in these terms, this includes emails.
1.4 We are under a legal duty to provide the Courses in conformity with this contract. Nothing in these terms will affect your legal rights.
2. Ordering a Course
2.1 You may order a Course through our email at Kandesh@macomm.com.my, providing all of the information that we request for the purpose of completing your order and administering the Course. Our acceptance of your order will take place when we email you to accept it, at which point a contract will come into existence between you and us.
2.2 If we are unable to accept your order, we will inform you of this in writing and will not charge you for the Course. This might be because of unexpected limits on our resources which we could not reasonably plan for or because we have identified an error in the price or description of the Course.
3.1 The IPA may make minor changes to a Course to reflect changes in relevant laws and regulatory requirements or to implement technical adjustments and improvements. These changes will not materially affect your use of the Course.
3. Price and payment
3.1 The price of each Course will be as told to you over the telephone, by email or indicated on the order page when you place your order on our website.
3.2 We accept payment cash/cheque/online transfer You must pay for the Course before you will receive registration details to access and participate in the Course.
4. Providing access to a Course
4.2 If access to the Course is delayed by an event outside our control then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. Provided we do this, we will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to end the contract and receive a refund for Course(s) you have paid for but not completed.
4.3 We will need certain information from you for the purposes of administering the Course, for example your name and email address. If you do not provide this information or if you give us incomplete or incorrect information, we may end the contract (and clause 6.1 will apply). We will not be responsible for a delay in the provision of the Course if this is caused by you not giving us the information we need within a reasonable time of us asking for it.
5. Your rights to end the contract
5.1 If you change your mind about a Course, and wish to receive a refund, you have to let us know within 14 days after we email you to confirm that we accept your order (“Cancellation Period”). You do not have a right to change your mind in respect of a Course which you have already completed. If you have partially accessed or viewed a course and wish to cancel within the Cancellation Period, you will receive a refund equivalent to 50% of the price that you paid for that Course.
5.2 To end the contract as set out above, please let us know by phone or email, or you can complete the cancellation form on our website (or print it off and post it to us). Alternatively, you may write to us including details of your order and your contact details. We will issue the relevant refund using the same method used for payment within 30 days of you telling us that you wish to end the contract.
5.5 Refunds for cancellation other than as set out above shall be subject to our discretion and may be subject to an administrative fee.
6. Our rights to end the contract
6.1 We may end the contract for a Course at any time upon notice to you if: (a) you do not make any payment to us when it is due; or (b) you do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the Course, in particular, your name and email address.
6.2 We will write to you to let you know (in advance, if possible) if the IPA withdraws or cancels a Course whether before or after commencement of the Course. If so, we will either provide you with a deferral or refund sums you have paid for any uncompleted Course, at your discretion.
7. Our responsibility for loss or damage suffered by you
7.1 If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill.
7.2 We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence; for fraud or fraudulent misrepresentation; or for breach of your legal rights in relation to the Course.
7.3 We only supply the Courses for your personal use. If you use the Courses for any commercial or re-sale purpose we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
8. Other important terms
8.1 We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract. You may only transfer your rights or your obligations under these terms to another person if we agree to this in writing.
8.2 This contract is between you and us. No other person shall have any rights to enforce any of its terms.
8.3 Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.
8.4 If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. For example, if you miss a payment and we do not chase you but we continue to provide the Course, we can still require you to make the payment at a later date.
8.5 These terms are governed by Malaysian law and subject to the non-exclusive jurisdiction of the Malaysian courts.