IPA Qualifications & Bespoke Trainings

IPA IPA Strategic Planning Bootcamp

“Learn planning techniques to develop total communications strategies”

With a constant deluge of data to drown under; a cacophony of different media opportunities to deafen us; and vertigo inducing speed of change hitting us, it’s no surprise that strategic planning has become the key asset everyone is looking towards to help make sense of an increasingly fragmented marketplace.


Who is this qualification for?

Suitable for Strategy Planners, Account Directors/Senior Account Managers, Marketing Managers, Brand Managers and Media Directors/ Media Managers


What are the benefits?
  • Have a good understanding and confidence in the key skills of total communications planning
  • Develop a strong communications strategy and what are the key components that makes a great total comms idea
  • Be able to write powerful communications strategies
  • Have access to practical strategic planning solutions for real life situations that the delegates can apply every day


How the learning is delivered and assessed

With the massive growth of media opportunities to engage with our target consumers, there is an increasing need to develop a communications platform that has the ability to extend into all different forms of communication. The Strategic Planning Bootcamp is designed for those who will be involved in developing total communications strategies – be it agency or client side. The course will focus on the key steps necessary to develop a strong communications strategy and what are the key components that makes a great total comms idea.


For more information, read the , call us at 03-76608535 or email to kandesh@macomm.com.my.

  • Booking Dateline:
    To Be Announced
  • Course Date:
    To Be Announced
  • Type:
    Bespoke Training

Paul ArnoldYour Facilitator

Paul is a psychologist by training. To get into advertising he took a slightly lateral approach. Turning his slight stutter into a positive, by promoting himself on a sandwich board, threatening to stand outside of the top twenty agencies until he got a job. Following nationwide TV & press coverage, he was hired by Saatchi & Saatchi where he stayed for 14 years, before being head hunted to run the global toothpaste business for GlaxoSmithKline out of Grey advertising.

IPA IPA Strategic Planning Bootcamp

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