Libresse – Period Is Period

BBDO - Libresse – Period Is Period

Period euphemisms – Big Aunty, Bread and The Moon – come to life to get parents to start using the words ‘period’ and ‘pad’, instead of their names. In a takeover of Libresse’s social media, the three characters shared films, gifs, and posts to send this message out to all Malaysians, especially parents.

Big Aunty