WHY CHOOSE
1. Indicator of Success
Working with a 4As Member Agency will help you transform your business because they are the creative pioneers of today, and tomorrow. Membership of the 4As is an indicator of an Agency’s success. It is a sign of professional competence, financial stability and a commitment to learning and development.
2. Professional
Competence
To become a Member of the 4As, Agencies must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers.
3. Committed to Learning & Development
To ensure Member Agencies’ skills are kept up-to-date, we encourage them to access a wide range of bespoke courses and industry qualifications through our alliance with UK’s Chartered Institute of Practitioners in Advertising(IPA).
Member Agencies are required to invest in continuous professional development in order to retain membership.
4. Proven Effectiveness
Member Agencies and their Clients regularly sweep the board at the annual Malaysia Effie Awards, the global Gold standard among marketing effectiveness competitions.
5. Maintain Rigorous Standards
All our Member Agencies are required to uphold the industry’s legal, regulatory and ethical standards, including the Malaysian Code of Advertising Practice and the Content Code.
6. Adhere to Our Best Practice Guidelines
We champion Best Practice Guidelines on a wide range of topics including Finding An Agency, Better Briefs, Agency Evaluation, Agency Remuneration, Ownership of Agency Ideas, Advertiser-Agency Agreement templates and Agency-Film Production Agreement templates.
When you choose a 4As Member Agency you can be confident you’ve made a wise business decision.
Our Member
Agencies
Explore Malaysia’s leading marketing & advertising agencies,
to find the one that suits your needs.