About Paul Arnold

Paul is a psychologist by training. To get into advertising he took a slightly lateral approach. Turning his slight stutter into a positive, by promoting himself on a sandwich board, threatening to stand outside of the top twenty agencies until he got a job. Following nationwide TV & press coverage, he was hired by Saatchi & Saatchi where he stayed for 14 years, before being head hunted to run the global toothpaste business for GlaxoSmithKline out of Grey advertising.

Paul has never stopped learning, first getting an MBA, then a second Masters in Organisational Change. He is also a Master practitioner in NLP (the study of patterns of behaviour) and Transactional Analysis (The study of relationships). It has been his life’s work to understand and inspire sustainable behaviour change. In his spare time he is still a competitive rower, and is married with four children.

Paul has run successful training events with many top agencies and clients (such as McCanns, Ogilvy, Grey, Publicis, Leo Burnett, Saatchi & Saatchi, EY, Barclays, SABMiller, Reckitt Benckiser, Sainsbury’s and Google). He is an endorsed trainer by the Chartered Institute of Practitioners in Advertising(IPA) and has run IPA Bootcamps in Kuala Lumpur where 46% of delegates rated it “Excellent”and 54% “Very Good”.