SCORE Run 2018 needs to reach out to participants from Asia. How do you capture regional customers for a running event in Kuala Lumpur at a small budget? By creating virtual runs, of course!
With AirAsia’s millennial target audience exposed to popular destinations regularly, the challenge was to sell lesser-known routes, which included cities few have ever heard of.
Read more about the film at Naga DDB Tribal’s website, or watch the case study video below.