We will miss the man who drove our industry

Last night the former President of the Association of Accredited Advertising Agents of Malaysia (4As), Dato Tony Lee, passed away peacefully. He served as President for 6 years (three terms), from 1995 till 2001.

Known to many in the industry for his casual and humble manner, he was also a former President of the International Advertising Association (IAA)
Malaysia, Vice-Chairman of Institute Advertising Comunications Training (IACT) and Founding Chairman of Communications & Multimedia Content Forum (CMCF).

For 18 years Tony was Managing Director of Batey Ads Malaysia (where he had a commanding stake). Tony’s work was varied and his Mild Seven campaigns were significant. In 2005, WPP bought Batey and the once iconic agency which handled the Singapore Airlines business for over 34 years lost its footing as founder Ian Batey parted ways with WPP. Batey Malaysia also closed soon after and Tony started the Innovate Solutions Group where he remained as its Advisor for nine years.

Professor Tony Lee (Swinburne University of Technology) was the first Chairman of the Communications and Multimedia Content Forum of Malaysia (CMCF) and served for six years till 2007, during which time he launched the Content Code in 2004 which he later shared was a full-time labour of love for more than two years. He said then, “The journey has been long and not always smooth. The Content Code is a living document. It must choose to keep pace with the technology that is delivering content. The Forum must be continually vigilant and the code must be reviewed from time to time to make it relevant at any point of time.”

Tony Lee was Adjunct Professor for the School of Design and Multimedia Communications Swinburne University of Technology from 2004 to 2006.

In recent years, Dato Tony Lee spent a lot of him time travelling through the monasteries of Thailand, helping the poor and underprivileged wherever he could.

His wake starts today at 2pm at No. 12 Damansara Endah, Damansara Heights, KL (near ECM Libra building). The wake is on till Wednesday.

Source: Marketing Magazine