WHY JOIN
THE 4As

1. Subsidised Award
Entry Fees

Members enjoy a rate that is between 40% to 60% lower than a non-member for entry fees into the Effie and Kancil awards competition.

2. Cost-Reimbursement
Pitch presentations

The 4As Pitch Disbursement By-Laws enable Members who are not successful in a competitive pitch to receive a partial reimbursement for Agency costs in pitch presentation development.

3. Salary and Charge
Out Rates Survey

Members who participate in the 4As surveys gain free access to classified findings on:

a)  Average salaries across an extensive range of Agency positions. This enables Agency management to confidently establish competitive remuneration to help retain/recruit valued employees.

b)  Benchmarks for the charge out rates/fees for chargeable Agency positions, plus a benchmark of the key drivers used to establish these rates (chargeable hours, overhead recovery, profit margin).

4. IPA Alliance

The 4As alliance with the Institute of Practitioners in Advertising (IPA) enables Member access to a portfolio of award-winning qualifications and bespoke Agency training programs conducted by IPA’s top UK endorsed trainers.

5. Employee Scholarships

Member employees are able to attain globally recognised advertising qualifications from annual 4As scholarships for the:

  • IPA Foundation Certificate

  • IPA Commercial Essentials Certificate

  • IPA Advanced Certificate in Effectiveness

  • IPA Digital Performance Certificate

  • IPA Effectiveness Essentials Certificate

  • IPA Diversity & Inclusion Essentials Certificate

    These award-winning qualifications are developed and written by top industry practitioners. Not academics.

6. Subsidised
Registration Fees

Members receive between 20% to 30% reduction on non-member fees to attend 4As hosted seminars and workshops, including fees for IPA qualifications.

7. NETWORKING​

Members have access to industry platforms to help influence Government Regulators on advertising rules. Also to directly play an active role in safe-guarding interests within the industry.

8. Best Practice Guides

Members have access to industry best practice guides on Fair Agency Remuneration, Contracts, IP Ownership of Pitch Ideas, Finding An Agency, Better Briefs and more as the 4As builds it’s library of relevant guides.

9. FREE LEGAL ADVICE

Members have access to free legal advice for an initial 1 hour consultation session from top legal firms. This includes topics related to contracts, HR, commercial, intellectual property and advice on client contract reviews.

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