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Posts by Shu Heng Lim

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About Shu Heng Lim
4As Sounds Alarm on Unfair Payment Terms

4As Sounds Alarm on Unfair Payment Terms

Posted by By Shu Heng Lim 11 May, 2026Posted inUncategorizedNo Comments
Advertising agencies are facing increasing financial pressure as a result of unfair, lengthy payment terms imposed by advertisers. The Association of Accredited Advertising Agents Malaysia (4As Malaysia) has called attention…
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4As Malaysia Unveils 2025 Salary and Charge-out Rate Survey

4As Malaysia Unveils 2025 Salary and Charge-out Rate Survey

Posted by By Shu Heng Lim 16 December, 2025Posted inUncategorizedNo Comments
The Association of Accredited Advertising Agents Malaysia (4As), together with The Edge Partnership Malaysia, has released its 2025 Salary and Charge-out Rate Survey, giving a current view of salary levels, charge-out…
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Kancil Awards 2025 Production House of The Year

NAGA DDB TRIBAL takes out Agency of the Year and Directors Think Tank named Production House of the Year at Kancil Awards 2025

Posted by By Shu Heng Lim 3 December, 2025Posted inUncategorizedNo Comments
As announced yesterday on Campaign Brief Asia, NAGA DDB TRIBAL was named Agency of the Year at the Kancil Awards 2025, organised by the Association of Accredited Advertising Agents Malaysia (4As).…
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4As Malaysia Growing Brands Through Creativity

4As Malaysia Grows Membership By 36%

Posted by By Shu Heng Lim 19 November, 2025Posted inUncategorizedNo Comments
The 4As Malaysia has increased its membership by 36% during the past 15 months, bringing its total to over 80 agency brands, reflecting growing confidence in the association and the…
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Datuk Johnny Mun

Putra Brand Awards to honour best in branding

Posted by By Shu Heng Lim 10 November, 2025Posted inUncategorizedNo Comments
Mun: The brands that continually invest in building and strengthening their brand identity are the ones that stay on top. PETALING JAYA: Anticipation is building in the realm of branding…
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IP Under the Spotlight: What You Need to Know Now

IP Under the Spotlight: What You Need to Know Now

Posted by By Shu Heng Lim 19 June, 2025Posted inEventsNo Comments
Date: 25 June 2025 Time: 4:00 PM Venue: Naga DDB Tribal  Key topics to be covered include:  What constitutes intellectual property in the creative and media space How agencies can protect their…
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Media statement from Andrew Lee, CEO of the Association of Accredited Advertising Agents Malaysia (4As) on Council Resignations.

Media statement from Andrew Lee, CEO of the Association of Accredited Advertising Agents Malaysia (4As) on Council Resignations.

Posted by By Shu Heng Lim 30 May, 2025Posted in4As UpdatesNo Comments
Following a recent memo circulated to 4As council members from ex-Council members, the 4As wishes to address the following key issues: Claim of unfair candidate briefings.It was minuted in the…
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Tan Kien Eng elected as President at 4As 17th Biennial General Meeting

Tan Kien Eng elected as President at 4As 17th Biennial General Meeting

Posted by By Shu Heng Lim 22 April, 2025Posted in4As UpdatesNo Comments
The Association of Accredited Advertising Agents Malaysia (4As) recently held its 17th Biennial General Meeting, with an election to determine its Council office bearers who will serve the not-for-profit industry…
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Leo Burnett Kuala Lumpur named Agency of the Year at Kancil Awards 2024.

Leo Burnett Kuala Lumpur named Agency of the Year at Kancil Awards 2024.

Posted by By Shu Heng Lim 28 November, 2024Posted in4As Updates, Events, Industry's UpdatesNo Comments
Leo Burnett Kuala Lumpur was named Agency of the Year at the Kancil Awards 2024, Malaysia’s premier creative awards competition, while Heineken Malaysia Berhad was awarded Advertiser of the Year.…
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Grab sweeps top honours at 2024 Effie Awards Malaysia, named Brand of the Year for 4th consecutive year.

Grab sweeps top honours at 2024 Effie Awards Malaysia, named Brand of the Year for 4th consecutive year.

Posted by By Shu Heng Lim 25 September, 2024Posted inEvents, Industry's UpdatesNo Comments
The 16th edition of the Malaysian Effie Awards saw Grab named “Brand of the Year” for the fourth consecutive year, while Grab Creative Studio won “Agency of the Year” for…
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Recent Posts

  • 4As Sounds Alarm on Unfair Payment Terms
  • 4As Malaysia Unveils 2025 Salary and Charge-out Rate Survey
  • NAGA DDB TRIBAL takes out Agency of the Year and Directors Think Tank named Production House of the Year at Kancil Awards 2025
  • 4As Malaysia Grows Membership By 36%
  • Putra Brand Awards to honour best in branding

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