4As Updates – 4As MALAYSIA

Media statement from Andrew Lee, CEO of the Association of Accredited Advertising Agents Malaysia (4As) on Council Resignations.

By Shu Heng Lim 30 May, 20254As UpdatesNo Comments

Following a recent memo circulated to 4As council members from ex-Council members, the 4As wishes to address the following key issues: Claim of unfair candidate briefings.It was minuted in the…

Tan Kien Eng elected as President at 4As 17th Biennial General Meeting

By Shu Heng Lim 22 April, 20254As UpdatesNo Comments

The Association of Accredited Advertising Agents Malaysia (4As) recently held its 17th Biennial General Meeting, with an election to determine its Council office bearers who will serve the not-for-profit industry…

Leo Burnett Kuala Lumpur named Agency of the Year at Kancil Awards 2024.

By Shu Heng Lim 28 November, 20244As Updates, Events, Industry's UpdatesNo Comments

Leo Burnett Kuala Lumpur was named Agency of the Year at the Kancil Awards 2024, Malaysia’s premier creative awards competition, while Heineken Malaysia Berhad was awarded Advertiser of the Year.…

Effie Awards are the hardest to win but they bring the most rewards.

By Shu Heng Lim 22 August, 20244As Updates, Events, Industry's UpdatesNo Comments

The 16th edition of the Malaysia Effie Awards are currently underway, with the close of entries and the rounds of judging in progress. Launched in 1968 in New York as…

2024 Effie Awards calls for entries, emphasizing the rewards of participation for home-grown agencies

By errisa.nani 9 May, 20244As Updates, Events, Industry's UpdatesNo Comments

The 16th Malaysian Effie Awards announced its call for entries with the addition of GrabAds as a ‘Strategic Partner’, 13 new categories and the theme ‘Make Malaysia Move’. First launched…

4As extends range of member benefits by providing access to free legal consultation.

By errisa.nani 16 April, 20244As Updates, Events, Industry's Updates, UncategorizedNo Comments

The Association of Accredited Advertising Agents Malaysia (4As) has announced that its members will have access to free legal advice through an alliance with several leading Malaysian legal firms. Each…

4As provides insights into effective marketing campaigns with Effie FastTrack

By errisa.nani 26 March, 20244As Updates, Events, Industry's Updates, UncategorizedNo Comments

2024 as precursor to Effie Awards Call for Entries. The Association of Accredited Advertising Agents Malaysia (4As) will offer a training course "Effie FastTrack 2024” to help agencies shape and…

Media statement from Khairudin Rahim, CEO of the Association of Accredited Advertising Agents Malaysia

By errisa.nani 8 December, 20234As Updates, Events, Industry's Updates, UncategorizedNo Comments

Following a recent Request For Proposals (RFP) from the General Insurance Association of Malaysia aka Persatuan Insurans Am Malaysia (PIAM) and the Malaysian Takaful Association (MTA), the Association of Accredited…

Grey Malaysia named Agency of the Year at Kancil Awards 2023

By errisa.nani 1 December, 20234As Updates, Events, Industry's Updates, UncategorizedNo Comments

Grey Malaysia was named Agency of the Year at the Kancil Awards 2023, Malaysia’s premier creative awards competition, while Coway Malaysia was awarded Advertiser of the Year, and Directors Think…

Kancil Creative Festival returns, celebrating home-grown creative talents

By errisa.nani 17 November, 20234As Updates, Events, Industry's Updates, UncategorizedNo Comments

The Kancil Creative Festival Conference 2023 is returning as one day symposium-style event with the theme “Make It For Malaysia”. Organized by The Association of Accredited Advertising Agents of Malaysia…