RESOURCES

4As Council Annual Report 2024-2025

Council Report

4As Council Annual Report 2023-2024

Council Report

4As Council Annual Report 2022-2023

Council Report

4As Council Annual Report 2021-2022

Council Report

R3 & 4As Malaysia Finding an Agency Guide

4As Best Practice Guidance

IPA Guide on
Use of AI

Best Practice Guidance

EACA Guide
on Use of AI

Best Practice Guidance

Content Code​​

Self-regulatory rule book for all content, including advertisements, in the networked medium.

Malaysian Code of Advertising Practice

Self-regulatory rule book for advertisements in non-networked and non-broadcast mediums.

IPA guide on Advertiser Briefs​

Best Practice Guidance

Ownership of Agency Ideas and Work Developed During a Pitch

4As Best Practice Guidance

Agency Remuneration​

Global best practices in fair remuneration

Pitch Disbursement​

Pitch Disbursement By Laws (November 2024)

Boomerang
Handbook

Boomerang Membership Accreditation Programme (BMAP)

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